Category Archives: Business
It’s All About Regional Marketing…
In 2010, my mom and I traveled to Ireland. We rented a car and went from Cork-Kinsale-Killarney-Galway-Sligo-Belfast-Giant’s Causeway-Dublin-Kilkenny-Waterford-Wexford-London. Cork is Ireland’s second largest city (about the size of St. John’s, NL), however, just a short distance away is Kinsale, a small town that is known for its food culture. With 2,257 people it is about the size of St. Anthony on the Great Northern Peninsula. The regional marketing had us take the drive to the neighbouring community. It was an experience!
The Provincial Government has cut its marketing budget by 25%. Despite winning 183 awards and being internationally recognized, the market for the International, out-of-province and local market is highly competitive and stakeholders will have to do more to market their business to maintain their bottom lines. I believe it’s all about regional marketing, let’s pool our resources and develop vacation guides, business directory, updates, mini-sites and more in a modern Viking Trail Tourism website.
Check out how Kinsale market’s itself: http://kinsale.ie/.
The Great Northern Peninsula has many reasons for which one must visit. Here is a short-list:
- Gros Morne National Park, WORLD UNESCO Site – home to the Table Lands and 155,000 visitors annually.
- L’Anse aux Meadows, WORLD UNESCO Site – more than 1,000 years ago, the Vikings were the first Europeans to re-discover North America. The only authenticated North American viking site. Nearby, Norstead Viking Village & Port of Trade is home to the replica viking ship, the Snorri. Wonderful cuisine en route: The Daily Catch, Northern Delight, Snow’s Take-out and The Norseman Restaurant.
- Community of 50 Centuries, Bird Cove – for more than 5,000 the Maritime Archaic Indians, Paleo-Eskimo, Gros-Water Eskimo and recent Indians. As well, a Basque presence and Captain James Cook cairn. Port au Choix National Historic Site has unique interpretation of archaeology and history.
- The French Shore (Petit Nord) – Conche’s Interpretation Centre is home to a 222 ft tapestry depicting the French history, the Granchain Exhibit is found in St. Lunaire-Griquet
- Grenfell Historic Properties - highlights the legendary Sir Doctor Wilfred Grenfell, his International Association, residence and his economic development through the co-operative process. Grenfell Historical Foundation and Handicrafts remain an integral part of the continuing story. Grenfell Memorial Co-op is the Newfoundland & Labrador’s oldest consumer co-op. Nearby are the Jordi Bonet Murals, Northland Discovery Boat Tours, Polar Bear Exhibit & Fishing Point Park.
- Burnt Cape Ecological Reserve - home to more than 300 plants, 30 of which are rare and one Burnt Cape cinquefoil, which the Great Northern Peninsula is the only place in the world where this species grows. Raleigh is also home to a fishing village and carving shop.
- Leifsbudir – The Great Viking Feast is the only sod restaurant in North America, built into the rock of Fishing Point, St. Anthony
- GNP Craft Producers – a unique gift shop that makes seal skin products and shares the history of seal skin boot making. In nearby Flower’s Cove one will find “Seal Skin” boot church. The community is also home to thrombolites (existing on just a few places on earth).
- Deep Cove Winter Housing Site - a National Historic Site is an open air museum which highlights the way of life residents experienced in both summer and winter living. It is south of Anchor Point which is home to the peninsula’s oldest consecrated cemetery.
- Torrent River Salmon Interpretation Centre - the Interpretation centre in Hawke’s Bay is a must for the salmon enthusiast. Beyond the mighty Torrent, many salmon rivers exist in Main Brook. Roddickton-Bide Arm is a great place to also participate in recreational hunting and fishing, it is home to the natural Underground Salmon Pool.
An array of walking trails, nature, wildlife, icebergs, whales, recreational hunting and fishing, picturesque outport communities, attractions, shops, restaurants, crafts, festivals, events, local culture and heritage and people who will make any visit a treasured experience on the Great Northern Peninsula. We make need to take a page out of Kinsale’s book, and work as a region to pool our marketing resources and create a more dynamic on-line presence that takes in our region’s unique offerings!
Experience the Great Northern Peninsula & start planning your vacation today!
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- What a view today on the Great Northern Peninsula… (liveruralnl.com)
- Inspired by our Lifestyle & Fishing Heritage (liveruralnl.com)
- Fishing Remains Our Mainstay (liveruralnl.com)
Budget devastating for tourism industry: Mitchelmore
NDP Tourism, Culture and Recreation Critic Christopher Mitchelmore (MHA The Straits-White Bay North) is appalled by government’s lack of vision for generating additional revenues from International tourists, demonstrated by the backwards step taken with slashes to its award-winning marketing budget by nearly $4 Million, wiping out years of successive gains.
“At Hospitality Newfoundland and Labrador’s Annual Conference, Tourism Minister Terry French touted the $1 Billion dollars in revenue the industry contributes to the economy,” said Mitchelmore. “This feel-good speech did not highlight that most of this revenue is generated from the domestic market and that we are failing make gains in high-yield international markets to reach our goal of $1.6 Billion by 2020.”
Mitchelmore attended a Tourism Town Hall and listened to a presentation by Tourism Industry Association of Canada highlighting the public policy challenges inhibiting tourism growth: marketing, access and product.
Hospitality NL is adapting its Assurance Program to elevate standards of programs and service. They are doing their role to develop product, while the government is pulling back on marketing and even access. The Department of Innovation, Business & Rural Development has completely eliminated the budgetary line item of $4 million in funding for the province’s Air Access Strategy.
“Increases to ferry rates, $500 fees for new business start-ups and 20% increases in out-patients rates for health services to non-residents will all hurt the growth of an industry that impacts every region of Newfoundland & Labrador, particularly rural areas,” said Mitchelmore.
“It is clear to me the Ministers of Tourism and IBRD are taking the same approach as the Minister of Fisheries and Aquaculture to rural communities — ensuring there is no viability and sustainability.”
http://www.nlndpcaucus.ca/nr032713TourismSlashes
Related articles
- Mitchelmore questions commitment to rural job creation (liveruralnl.com)
- Mitchelmore speaks to Interim Supply (Budget 2013) (liveruralnl.com)
- Report reflects how government is mismanaging fishery (christophermitchelmore.com)
- Mitchelmore Presses Dire Water Situations Question Period (03.20.2013) (christophermitchelmore.com)
Marketing Outport Newfoundland & Labrador
Newfoundland & Labrador has marketed ‘outport’ or rural parts of the province in its award-winning tourism ad campaigns.
Innovative rural companies like Auk Island Winery in Twillingate are continuing to add flavour to the tourism experience. Newfoundland & Labrador takes pride in its unique local berries, such as patridgeberry, bakeapples, squashberries, as well as our very own Screech Rum. This company typically makes berry wines and sells quintessentially on Newfoundlandia.
I have tried bottles that are called, “Moose Juice”, “Krooked Cod”, “Jellybean Row” and “Funky Puffin”. I believe part of my purchasing of this product is curiosity, but primarily to support a local business that prides itself in all things Newfoundland & Labrador.

The imagery on Outport Wine, which includes an iceberg, outport boats and fishing rooms. The splash of Screech just adds to the authenticity and certainly begins the storytelling process.
This season I hope to tour Auk Island Winery and taste many other wines they have produced in various shapes and sizes. Let’s keep being creative and expand the rural economy and our visitor experiences as we celebrate traditional and modern-day outports.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthMitchelmore questions commitment to rural job creation
NDP critic for Innovation, Business and Rural Development Christopher Mitchelmore (MHA, The Straits-White Bay North) says government’s approach to job creation in rural Newfoundland and Labrador is sadly lacking in vision.
“Government is dropping the ‘rural’ from the Department of Innovation, Business and Rural Development with cuts to RED Boards, Employment Assistance Services, and no real plan for creating jobs from the ground up,” Mitchelmore said in the House of Assembly today. “Megaprojects create boom and bust economies and forced migration, and tear away at the social fabric of our economy.
“When will the minister of IBRD get serious about rural job creation and prevent further mass outmigration from decimating the rural landscape?”
Mitchelmore says encouraging job creation in rural Newfoundland is a vital part of ensuring economic health for the province. He pointed to wharf development as one possible option that has worked in parts of the province and could work in others.
“Government has invested $23 million since 2003 into aquaculture, including six biosecure wharves,” he said in the House. “Without this investment some 1000 jobs and $400 million dollars would have been lost.
“The forest industry on the Great Northern Peninsula impacts more than 150 workers and can prove to provide significant returns.
“When will the minister of Natural Resources commit to providing a needed wharf to Roddickton port to sustain an industry, jobs, and rural communities as well as putting needed money back in the provincial treasury?”
Related articles
- Report reflects how government is mismanaging fishery (christophermitchelmore.com)
- Air ambulance services must be fully reviewed in ambulance review (christophermitchelmore.com)
BUY LOCAL: Why not wake up to local coffee and teas from Dark Tickle Company?
Waking up to local coffee and teas from Dark Tickle Company in St. Lunaire-Griquet is the perfect way to begin your day. This morning I perked some of Dark Tickle’s finest partridgeberry coffee. The pleasant aroma when brewing boasts berry flavour, as it circulated around the room. My locally produced “mummer’s mug” was filled with the wonderful black liquid as I began to think about our local economy.
I am a supporter of this local company that is truly unique. Their bakeapple, blueberry, partridgeberry and crowberry teas a divine. A wonderful gift to give any tea lover as thank-you, on a special occasion or just every day gesture of kindness. They have an array of products and make jams, jellies, vinaigrette, chocolates and other products directly on-site. You can watch them at work in the small commercial kitchen through a wall of glass windows. Their products can also be purchased on-line at http://www.darktickle.com. They even have Iceberg chocolates! I certainly look forward to tasting those soon.
Supporting the local economy in rural regions is critical for success. Small businesses, like Dark Tickle Company employ local people, re-invest in their business and also support other ventures, the community and spend dollars as well in the local economy. The more out-shopping we do for goods and services at Big Box Stores, the more money is funneled out of the local economy.
If we are to keep our communities from becoming “ghost towns” we must spend our money at the corner store, co-operative and independently owned businesses. Keeping local dollars exchanging as many hands as possible before it is lost from the region is a way to maintain wealth and expand new business opportunities and employment.
Can we produce more locally? Can we buy more locally? I believe we can!
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthThe Good Old Hockey Game
And the best game you can name is “the good old hockey game” (Stompin’ Tom Connors lyrics)
I spent some time over the Remembrance Day weekend watching the annual hockey tournament hosted at the newly built Polar Centre, St. Anthony. A total of 13 teams participated in the 19+ and 40 years of age and older category. Over the course of several games locals and expats showcased their talents. It was truly enjoyable to relax and enjoy the love of the game. I loved watching the players race after the puck, some in their mid-60s competing with those just rolling over 40 on the ice. Quite the dynamic!
Organized tournaments help boost the local economy through hotel stays, restaurants, beverage service, gasoline purchase and other retail sales. I have to admit that stadium poutine is one I recommend. Something about the chill in the air of crisp fries, melting cheese all smothered with gravy. Yum! It’s like getting your popcorn at the movie – a must!
I hope this is the first of many recreational and minor hockey games I’ll get to watch during the course of Fall and Winter. If you are visiting the Great Northern Peninsula, why not drop by one of our local stadiums to watch our talented youth and adults take to the ice? You could rent the ice or throw some rocks at the Polar Centre, as they have a curling option. As a curling fan of more than 20-years, I hope this year I’ll get to throw my first rock this season!
Arenas are avenues for Trade Shows, Conferences and Conventions. Let’s have that chili cook-off, traditional Newfoundland cooking competition or fishing exhibition locally. We have so many opportunities to exhibit our talents on ice or off. Our arenas are one of the many places you should consider visiting when you trek rural Newfoundland & Labrador!
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Taking to the Ice at Straits Arena, St. Barbe, NL (liveruralnl.com)
Tourism tips from Copenhagen
I had visited Aarhus, Denmark, in 2007. Being the second largest city, the influx of young people and students pursuing education make it a natural place for cultural activities and meetings spaces, which include cafes, theatres, museums, social spaces, concerts and festivals. Additionally, it has a history of Viking culture dating back to the 7th Century. I live near L’Anse Aux Meadows World UNESCO Heritage Site where the Vikings were the first known Europeans to re-discover North America more than 1,000 years ago (Read more at Parks Canada www.pc.gc.ca/eng/lhn-nhs/nl/meadows/index.aspx). Therefore, I was interested in visiting the Viking Museum, which was in a small room in the basement of a financial institution. The city had much to offer, so much that I planned a vacation to return to Europe in 2012 that incorporated this country and Iceland as I pursued some further exploration of the Viking.
A weekend in Copenhagen with a Swiss and Swede proved to be quite exciting, from walking the waterfront to riding the world’s oldest roller coaster in Tivoli, it was more than memorable. I’ve selected a few images, which I thought would get the movers and shakers of the Great Northern Peninsula thinking of new ways to share our unique experiences.
A walk through a park incorporated a number of notable figures. It was interesting to see the bar code by the statue’s nameplate, highlighting a simple scan of a tablet or mobile device would link to a website with more information about the attraction, history and artist. This use of technology is adaptive and tapping into the new wave of tourist. Websites can list additional information and can be translated in many languages, which is far more limiting with storyboards and panels. However, you need to have basic telecommunications infrastructure to fully utilize this marketing initiative.
Just across the courtyard at the castle, prior to entering there was a sign. It notes, “if you have a similar 2-D scanner you can scan your way through the castle, or explore just a little bit more. Throughout the castle are stickers, that reveal a small story.”
The Town of St. Anthony in partnership with Grenfell Historic Properties may want to consider adopting this technology given the number of tourists and good cellular coverage. Additionally, Parks Canada’s L’Anse aux Meadows World UNESCO Site and Norstead – Viking Village & Port of Trade would also benefit, yet they have less desirable or nil cellular coverage.
On the waterfront there is a Speakers Corner set up. This is a simple offering, but certainly one of which we stopped and delivered compelling speeches on issues. There is an Agree section and a Disagree section where people can stand. It may be fun to take a minute or two with friends or group of passer-bys. Whatever the case, this simple addition is a photo-op waiting to happen.
The iconic 4 foot little Mermaid statue is nearly 100 years old and a relative long walk from city centre. Yet, a place tourists flock to get a snap. A simple statue has created economic spin-offs that have local venders, buskers selling miniatures, postcards and another reason to visit. Manneken Pis is another small iconic statue of a little boy urinating into a fountain in Brussels, Belgium. The statue gets dressed in costumes several times a week. While in Brussels in 2007 I paid admission to the museum which is home to the hundreds of past articles of clothing inspired by countries all over the world he has worn. The Canadian outfit was past Montreal Canadians hockey attire. If we get creative we can develop unique economic spin-offs. People may want to purchase a souvenir of this small statue wearing their countries clothing or begin a collection of their own.
Volkswagen hosted a two person racing competition in the street. There were line-ups of people wanting to participate. The business community can sponsor an event, get involved to promote their products and services.
Every place I visit, either large or small has a unique offering. I get inspired by visiting new places, talking with new people and encourage you to do the same. The Great Northern Peninsula has a unique product – if you choose to visit, you surely will take away memories that last a lifetime.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
- Marketing Rural Newfoundland & Labrador & the VTTA (liveruralnl.com)
- Jelly Bean Row – Denmark (liveruralnl.com)
Jelly Bean Row – Denmark
Our rural communities on the Great Northern Peninsula have been known for their bright vibrant colours. It would not be uncommon to see an array of red, blue, orange, green and yellow painted wooden homes scattered along the shoreline. Today only a few of the older salt-box houses remain, as they are now replaced with vinyl siding and other modern designs. I would love to see a revival of our heritage colours and even home design in our rural communities.
The tiny town of Conche on the Northern Peninsula East is travelled by many over a 17.4 KM gravel road. Despite a gravel road, thousands of tourists and travellers visit each summer, the “Beauty Spot of the North” to take in its rich local culture, folklore and heritage. Conche, even today has vibrant colour that brings a smile. Back in April 2011 I wrote, “Vernacular Architecture Thrives in Conche, NL” (http://liveruralnl.com/2011/04/05/vernacular-architecture-thrives-in-conche-nl/).
When travelling to Denmark this past year, I walked along a small business and could not resist taking the photo shown below:

The coloured wooden houses instantly reminded me of “Jellybean Row”, which is iconic in the downtown heritage corridor of St. John’s, NL. If you would like to add some colour in your life you can visit www.jellybeanrow.com/ and buy a mailbox, wall art and even get decorating tips from a local company in Conception Bay South.
A simple idea can translate into a viable business. The existence of the Internet means a talent you have or product you make can be sold around the world. Live Rural NL blog has been viewed more than 137,000 times across 154 countries! Our communities on the Great Northern Peninsula may be small, but technology can allow us to develop cottage industries and sell our products, services and experiences all over the globe. Let’s do this together!
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay North
Related articles
- Marketing Rural Newfoundland & Labrador & the VTTA (liveruralnl.com)
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
Show Your Support for the Canadian Seal Hunt
Seals are a valuable natural resource, and the seal harvest is an economic mainstay for numerous rural communities in Atlantic Canada, Quebec and the North. As a time-honoured tradition, Canada’s seal harvest supports many coastal families who can derive as much as 35% of their annual income from this practice. (Department of Fisheries & Oceans, http://www.dfo-mpo.gc.ca/fm-gp/seal-phoque/index-eng.htm).
My father was a sealer, his father before him, his father’s father on down the family line since the early 1800′s. Like many rural Newfoundlanders & Labradorian’s the commercial seal hunt added to the viability of rural living, providing an additional source of income as the meat and pelts were sold to merchants to be shipped to the European marketplace.
The seal was a way of life for us. The meat was eaten, sometimes preserved. The flipper is still considered a seasonal delicacy today. Seal fat was rendered for oil to provide light for lamps. It’s interesting how the seal hunt correlated with the Industrial Revolution in Europe to provide much-needed oils, yet today the product is being banned. The seal skin was also used for clothing. I still have my seal skin boots from 14 Christmas’ ago. It was the last pair my father bark-tanned before his passing. I continue to wear them proudly.
We have a history that must be shared as we made and continue to make our “Home from the Sea”. This past winter I attended the Seal of Approval Dinner, where 5 of Newfoundland and Labrador‘s Top Chefs served up a menu of seal dishes, including seal oil ice-cream. Look out Ben & Jerry’s, as my mouth still waters at the thought of getting another scoop. The Home from the Sea Campaign is raising money to build a Sealer’s Memorial and Interpretation Centre in Elliston, NL (root cellar capital of the world). If you would like to read more or donate visit: http://www.homefromthesea.ca/

Home from the Sea: Seal of Approval Dinner
I believe seal meat should be available as a specialty item at our grocery stores and served at local restaurants, especially in tourist season. Whenever I travel to other countries I try localize food as much as possible. Last month in Iceland I tried Puffin with blueberry sauce. Moose burgers, stews, soups and poutine is a big hit, why not seal?
I’ve purchased a seal skin tie, multiple pairs of slippers, gloves, purse and a belt at GNP Craft Producers, visit www.gnpcraft.com to view their on-line store. As well, own a bark tanned wallet designed by Sabrina Lisa and bark tanned business card holder given as a gift too. While on Fogo Island at the Wind & Waves Artisan’s Guild, Joe Batt’s Arm, I bought a sealskin compact and seal skin cufflinks. The product possibilities are near endless.
On October 20th, 2o12 I visited NaturaL Boutique, which is operated by two locals from Rocky Harbour on the Great Northern Peninsula. They have a variety of what I would consider to be more modern seal apparel. You can visit their store at 152 Water Street, St. John’s, NL. They also have a booth set-up at the Avalon Mall in preparation for the Christmas Season. Their website is www.naturalboutique.ca.

I purchased a seal skin jacket from NaturaL Boutique, shown below with co-owner, Kerry Shears.

I will wear it proudly as I continue to support the Canadian Seal Hunt, the sealers who risks their lives each year as they take to the ice as well as the local artisans and crafters. We have a history and a future of sealing in rural Newfoundland & Labrador. Let’s continue to show our support for the industry.
Live Rural NL - Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
Could the Harp be the Next Tourist Attraction?
Beyond taking one through the life, household and culture of the fisher – history came to life with a depiction and video of the cod wars. A dock was designed to highlight important transportation links the waterways presented. This museum had a lot to offer its visitors and I was more than satisfied to pay the $8 admission. I did not realize when I bought entrance that I would also get a tour of the de-commissioned coastguard ship ODINN. It was an unexpected treat! The tour guide had studied history and was extremely knowledgeable of the subject matter and exhibited much interest in his work.
From on deck to below we toured got to see the sleeping quarters, engine room, galley and more.
I realized that in Newfoundland & Labrador with our rich and vibrant fishing history and dependency on the ocean that we do not have a dedicated Maritime Museum of this nature. We have some elements of fishing villages in the Town of Raleigh, Broom Point in Gros Morne National Park has an interpretative fishing exhibit, there are other museums with elements of the fishery, Maritime Archives at Memorial and of course The Rooms. We may have an untapped opportunity to present something similar to this offering. The announced decommissioning of the Canadian Coastguard vessel the Harp may allow for tours in the Town of St. Anthony or other port.
Why not consider the Harp as the next tourist attraction?
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthScenic Pursuit Boat Tours- Tourism at its Finest.
The Scenic Pursuit Boat Tours is operated from Bide Arm (Roddickton-Bide Arm). This boat tour operates three runs daily to view the unique coastlines, whales and other sea life. If you are lucky you might catch the glimpse of an iceberg in Canada Bay.
This boat can seat up to 37 passengers and has entertaining music, flavoured coffee and other snacks. As you walk on this boat you will be surprised by the aromas of cedar and abundance of spacious seating. If you like the smell of salt water and the wind in your hair than enjoy the outside or upper deck. The ride is 2.5 hours in length.
If you like something even more unique, you may wish to charter the boat with the Captain, who will take you to the resettled community of Hooping Harbour. This heritage/adventure learning vacation is 8-9 hours in length.

This past week, Scenic Pursuit had Peter Jacobs perform live music on the tour.
Visit their website at www.scenicpursuit.com. They are another great addition to our tourism experiences on the Great Northern Peninsula.
Book your tour today!
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Iceberg & Whale Watching Tour on French Shore (liveruralnl.com)
A Summer of Icebergs – The Giant Ice Island moves to St. Lunaire
The Giant Ice Island has moved to St. Lunaire, NL. I ventured to the Town of St. Lunaire-Griquet Friday evening hoping to catch a glimpse of the Petermann Ice Island. When driving into the Town at Tip of the Great Northern Peninsula you see the magnificent reams of white ice mountains contrasting with the grey rocky hills in the habour. Most of the images I captured were smaller bits as the larger images were blocked by the hilly landscape and I was unable to find the trail known as the Camel Hump. There was a sign, but I did not see any direction or place for parking. I took my Honda Civic over a dirt road until she was about to scrape bottom. I continued by foot up a steep hill, but had no success in catching an up close glimpse.
Jeffrey Curtis had uploaded a video on YouTube of the “The Petermann ice island, located 4 Miles off St Lunaire harbor” which I’ve embedded below. It is just an incredible intact piece of ice.
I did manage to see some smaller icebergs scattered throughout the harbour from a distance. They appeared to be blocking the harbour.

Imagine being able to look out your kitchen window or sit on the deck and enjoy a cup of Dark Tickle tea or coffee and taking in this view. Another wonder of Life on the Great Northern Peninsula!
The Great Northern Peninsula is the place to be this summer season if icebergs are on your bucket list. They are truly a wonder.
Take route 436 - it will lead you to the bergs, but also Norstead - Viking Village & Port of Trade, L’Anse Aux Meadows World UNSECO Heritage Site, The Dark Tickle Company, Raleigh Historic Village, French Oven and Burnt Cape Ecological Reserve. You can dine experience Fine Dining at the Norseman Restaurant & Gaia Art Gallery, sophistication and specialty seafood at The Daily Catch, great food for the whole family at excellent prices can be found at Northern Delight Restaurant and for those on the run, Snow’s Take-Out can serve up some tasty chicken and chips. There are many little shops en route to purchase carvings, jams, preserves, knitted items, hooked rugs and other local lore. There are many B&B’s, campgrounds, motel, cabins and heritage properties available to appeal to any type of traveller.
I would highly recommend spending a few days on this part of the Peninsula. A few hours simply is not enough to experience the sights, sounds and wonder of it all. This was my 6th visit on Route 436 this summer season!
Live Rural NL -
Christopher C. Mitchelmore
Twitter/LiveRuralNL
Related articles
- Massive Icebergs on the Loose in Goose Cove, NL – Draw Crowds (liveruralnl.com)
- Deep Fried Ice-cream – A must have treat at the Daily Catch, St. Lunaire-Griquet, NL (liveruralnl.com)
- 25,000 Year Old Iceberg Water Makes the Perfect Brew (liveruralnl.com)
- A Small Iceberg in Green Island Brook (liveruralnl.com)
- Icebergs Again in Goose Cove, NL (liveruralnl.com)
- St. Anthony, NL Boasts Largest Concentration of Icebergs! (liveruralnl.com)
- Happy Anniversary Norstead – Eleven Years and more than Tens of Thousands of Visitors (liveruralnl.com)
A Marketable Farmer’s Market – Let’s Get Growing
We have lost a generation, maybe two of hobby farmers in Rural Newfoundland & Labrador. My grandparents practiced subsistence farming, ensuring they would have enough potatoes to last throughout the winter months. They also planted the typical carrots, turnip and cabbage. Why did the majority of their children not follow these practises? I am sure there are a number of reasons, as even Rural Newfoundland & Labrador had more purchasing power and options to purchase produce at the local grocery store.
Today, there is renewed interest among young people, like myself and even from people of my parent’s generation in growing their own produce – A Revolution! It appears there is a sense of enjoyment to the experience of growing your own green things. There is gratification of being rewarded for your own efforts. It is now “fashionable” to be seen sporting your rubber boots and hanging out in the mud, yanking out the weeds. Even my friends, family and co-workers bring up gardening in casual conversation. These are all good measures that can lead to more local and regional business development.
Today, I’ve pulled one of my romaine lettuce from my garden bed. It is one of several that were planted as a test. It is very encouraging, as I see the red onion, green onion, onion and carrots srouting up nicely.
On a recent vacation to Montreal, Quebec I had the pleasure of visiting the Jean-Talon Market, which is open year-round and takes up space of what would be two streets. The former bus station terminal has been converted to host parking, specialty boutiques and office space. There were so many varieties of fruits and vegetables. Also, one could buy ice-cream. fresh meats, breads, ice ciders, wines and of course maple syrup. I managed to pick some up some of the maple sweet stuff and a nice bottle of ice cider. Certainly a treat!

A local co-op may be interested or one could be formed to promote local gardening, community gardens and work to establish a seasonal farmer’s market. This venue may also be utilized during special occasions, such as the holiday season for local preserves, baked goods and craft items.
As the issue of food security continues to be a concern for Newfoundland & Labrador. Growing local produce is a good practise, it ensures quality, pesticide free and can be a lower cost solution as these items do not require shipping from other parts of Canada and the world.
Let’s Make a Marketable Farmer’s Market in Rural Newfoundland & Labrador!
Get Growing -
Christopher C. Mitchelmore
Twitter/LiveRuralNL
Related articles
- Rural Communities are Stronger Together – Keep Government Accountable (liveruralnl.com)
- Revitalizing Rural Communities by Being Reasonable (liveruralnl.com)
Moose Antlers Make Quite the Entrance – Englee, NL
On a recent trip to Englee, NL my attention was drawn to the house below that had a very beautifully landscaped yard, fountain with Moose Antlers combined to make quite the entrance.

I am proud to see this unique creation by a local artist. It is great to see creative uses for a product that most people would just throw away. Moose are in abundance on the Great Northern Peninsula. Males shed their antlers each season to conserve energy, as well their antlers can be obtained during Moose Hunting season in Fall/early Winter.
There is value in producing unique products. I have seen antlers used to form a large chandelier at the Tuckamore Lodge, Main Brook. There are also a select few with the talents to tediously carve from the moose antler.
This past weekend, my two friends showed me a unique product made from a wooden tree with deer antlers - a Coat Tree.
We have an opportunity to produce unique products made from moose antlers. We can develop a cottage industry around them and make high-end coat trees, chandeliers, entrance posts, and others. We have talented people in our rural economies that could produce during the Fall/Winter these products from sale on-line or at local gift shops.
There are simple solutions that can help our rural communities survive and thrive. With the appropriate partnerships and involvement by stakeholders we can change the state of our economy.
Live Rural NL -
Christopher C. Mitchelmore
Twitter/LiveRuralNL
Related articles
- A Great Place to Discover – Town of Englee (liveruralnl.com)
- Rural Communities are Stronger Together – Keep Government Accountable (liveruralnl.com)
- Fostering Rural Community Development Through Outdoor Murals (liveruralnl.com)
Happy Anniversary Norstead – Eleven Years and more than Tens of Thousands of Visitors
Let’s rewind to July 28, 2000 – More than 17,000 people were on site during the unveiling of Norstead – A Viking Village & Port of Trade (www.norstead.com) as they celebrated 1,000 years since the Vikings were the first Europeans to re-discover North America. The Province did a tremendous job marketing this summer festival.
Can you imagine the excitement on site for this new addition - an open air museum; one which provides a unique approach to education and culture, where one can gain an enriched understanding of Norse life. More than 28,000 visitors trekked through this site during the first season alone.

I have to extend a big thank-you to the interpreters and all who work at Norstead – this non-profit just 2 KM from L’Anse Aux Meadows (UNESCO Site). Some have been on-site, showing tremendous dedication to the organization for the past 11 years.
It is a pleasure to walk through the gift shop, which has an array of local product – Dark Tickle’s Teas, Jams, Sauces and Syrups; Handmade Soap, Handmade Jewellery, Norse Swords, Norse Game – 9 Man Mills, Postcards, Local Art, Pottery, Knitted Items and more. The employees make products on-site and also during the off-season.
There is a wealth of knowledge from the employees and they are quite willing to share with you – creating a warm and inviting learning experience. You have the ability to try your hand at living like a Viking.
There is much opportunity to expand on this already wonderful gem on the Great Northern Peninsula. I see much potential to work with regional partners, develop further products, expand into Learning Vacations – live like a Viking (day, weekend or week-long stopovers), workshops and other activities. The future is bright for this not-for-profit entity.
It has added much value to our Rural Economy and also the travel experience of those who are fortunate enough to take the time to visit.
Norstead is a wonder we have, it is possible because f the wonderful people who show up and do their part every day. For that, I thank you.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Norstead – Viking Village & Port of Trade (liveruralnl.com)
- Babe, Orson, Wilbur, Porky? ….All Famous Pigs, but this fellow’s name is Willie
(liveruralnl.com) - Deep Fried Ice-cream – A must have treat at the Daily Catch, St. Lunaire-Griquet, NL (liveruralnl.com)
- I AM A Viking at L’Anse Aux Meadows World UNESCO Heritage Site (liveruralnl.com)
- A day in the sun – L’Anse aux Meadows, Canada (travelpod.com)
- Viking settlement discovery celebrated (cbc.ca)
GNP Craft Producers Launches Website – Shoal Cove East, NL
GNP Craft Producers Launch New Website: www.gnpcraft.com
Visit them for a unique offering as they specialize in sealskin products.
Products are locally made. The pleated sealskin boots are made by a local resident in her early 80′s. She has been producing the boots for 7 decades. Seal skin boots protected us from the harsh winter conditions and damp weather.
You may want to pick up the “Out of Necessity – The Story of Sealskin Boots in the Strait of Belle Isle“.
I proudly wear my sealskin boots during winter. I turned a few heads at Memorial University on days walking across campus wearing sealskin prepared by my father.
Take some time to learn about our culture – the seal hunt, the impact on our economy and the art of sealskin boot making. You may be amazed with what your find out.
Live Rural NL -
Christopher C. Mitchelmore
Twitter/LiveRuralNL
Related articles
- GNP Craft Producers Has Unique Offering (liveruralnl.com)
Local Conche Artist has Talent
I love art that comes from the local region. These past few days I have been able to visit gift shops and talk with some local artists about their wares. I have purchased a hodgepodge of Newfoundlandia, including sealskin miniatures, snowshoes, Labradorite, prints, shells, rocks, pottery and more. The region has so much to offer! Including Conche, NL – the new venue for the Centre for Textile Art at the French Shore Culture Centre.
I have purchased artwork in the past by this local Conche artist, but was greatly impressed by her newest additions displayed in the photo below:
Her work brings to life in vibrant colours the icebergs and outports. These miniature pieces of art have their own easels and can be put on display. They may remind you of a time when you saw these icebergs in person on a past visit to Rural Newfoundland & Labrador.
One can purchase these products at Stage Cove B&B and Bits-n-Pieces Cafe, Conche, NL. This business is a wonderful place to grab a cup of joe, many mouth-watering appetizers, excellent soup de jour or my favourite – a sweet dessert.

If you are fortunate enough to find yourself in Conche – please do not pass up a meal at the cafe and you too can fall in love with the talent of a local artist.
Live Rural NL -
Christopher C. Mitchelmore
Twitter/LiveRuralNL
Related articles
- Caring for the Birds – Conche, NL (liveruralnl.com)
- Trekking the French Shore with the Swiss – Conche, NL (liveruralnl.com)
- Massive Icebergs on the Loose in Goose Cove, NL – Draw Crowds (liveruralnl.com)
- News Release: The French Shore Historical Society To Launch The Centre For Textile Art (liveruralnl.com)
- Icebergs Again in Goose Cove, NL (liveruralnl.com)
Norstead – Viking Village & Port of Trade
The Norstead Viking Village at L’Anse aux Meadows only 2 kms from The UNESCO World Heritage Viking Site has been identified as one Canada’s top ten ‘Hidden Travel Gems’. It’s part of the Canadian Tourism Commission‘s ‘Locals Know‘ campaign. The Norstead site comes in at number 9 on the list that is determined by Canadians themselves from coast to coast. Other top ten picks include Georgian Bay in Ontario, the annual Caribana festival in Toronto and Long Beach, Vancouver Island. Read more… www.norstead.com
I re-visited Norstead on Friday, July 8, 2011. However these photos were June 18, 2011. An well-built pathway leads you to the Viking Village. There you will pass a garden, Willie the Pig and be greeted by Lambi who is caretaker of the Snorri (Norse Ship – the replica sailed from Greenland, re-creating Leif Ericsson‘s journey as part of the Viking 1,000 Celebrations in 1997).
The Village has much to offer visitors – including locals that play the role of Viking Characters, buildings include the Boat House, Chieftain’s Hall, Church and Blacksmith Shop. If you come at the right time, you may even get your fortune told from Runes.
One can touch objects and take the time to understand what life would be like in a Viking Village some 1,000 years ago. One can throw axes at a stack of firewood or play 9 Man Mill. The 9 Man Mill can be purchased at the gift shop for just $30.00. As a collector of board games it is something I will have to purchase in the very near future.

My friend Ryley plays a game of 9 Man Mill will Viking Sven. Thank you Sven for staying a little later than normal, as it added to his Great Northern Peninsula experience.
Norstead is a gem on the Great Northern Peninsula. If you have never been or it has been awhile, well add the Viking Village and Port of Trade to your to do list this summer. I’ve been there twice already this season and many times last season. Truly a unique experience each time. Ensure to share a laugh and learn a lot from Lambi! He is quite the character.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- My Kitchen Spa – Handmade Newfoundland Soap (liveruralnl.com)
- I AM A Viking at L’Anse Aux Meadows World UNESCO Heritage Site (liveruralnl.com)
St. Anthony, NL Boasts Largest Concentration of Icebergs!
The “proof is in the pudding“! According to IcebergFinder.com, the tip of the Great Northern Peninsula has the greatest number of icebergs present in Newfoundland & Labrador with the largest concentration being St. Anthony. Don’t believe me – see for yourself:

Image taken from www.icebergfinder.com on June 16, 2011 at 10:30 AM.
A closer look:
Image taken from www.icebergfinder.com on June 16, 2011 at 10:30 AM.
For frequent iceberg updates in Newfoundland & Labrador, visit Iceberg Finder.com. You can sign up to get alerts directly to your email. A great resource for those wishing to get a view of a berg!
CBC posted an article that notes in St. Anthony, “One of the icebergs is more of an ice island, about 600 metres long. It used to be part of the 251-square kilometre chunk of ice which broke off the Petermann Glacier in Greenland in August 2010.” http://www.cbc.ca/news/canada/newfoundland-labrador/story/2011/07/15/nl-iceberg-great-year-715.html
If you’d like to get an up close and personal view, take Northland Discovery Boat Tours (www.discovernorthland.com) located near the Grenfell Interpretation Centre. I’ve been on the tour twice myself and truly have been amazed. On both occasions, I have seen whales. On one tour, the whale breached out of the water. I may have to take another trip soon to see this ice island!
The icebergs are marvels of nature. Come to the Great Northern Peninsula and experience them up close and in person.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Spectacular year for icebergs in N.L. (cbc.ca)
- Iceberg & Whale Watching Tour on French Shore (liveruralnl.com)
- Iceberg Festival Runs June 10-19, 2011 (liveruralnl.com)
- Massive Greenland iceberg drifts towards N.L. (cbc.ca)
- Newfoundland to see influx of bergs as giant Arctic ice island breaks up (canada.com)
- Massive ice island headed for Newfoundland (windsorstar.com)
- Anyone Can Paint! – Become a Local Artist on the GNP (liveruralnl.com)
25,000 Year Old Iceberg Water Makes the Perfect Brew
Photo: Taken at The Daily Catch, St. Lunaire-Griquet.
The Quidi Vidi Brewing Company located in St. Johns, NL is home to award-winning beers, notably Eric’s Red. I am a fan of the Traditional 1892 Ale. However, since introduced to the Iceberg Beer®produced by this local company, I have a new favourite. My first taste of the sweet bubbly was at The Daily Catch Restaurant, when owner Terry Hedderson provided me with a sample. I was sold from the very first taste!
Quidi Vidi has done a fabulous job setting this beer out from the rest, with a simple white label, long neck and beautiful blue-bottle. The bottle is elegance - as different rays of light hit it, parts change to darker and lighter tones of blue, yet the clarify remains. Once poured in a glass, it is absolutely pure. The senses are peaked with the taste, as it is truly a clean and refreshing beer worthy of its premium price point of $17.98 for 1/2 dozen at a Newfoundland & Labrador Liquor Store/Express. Beware, not all outlets carry it. I have only found this product at Hedderson’s Store, St. Lunaire-Griquet en route to L’Anse aux Meadows. This business carries a large selection of beer and variety of wines, including local products.
If you would like to drink a beer that is Made with pure 25,000 year old iceberg water, then it can be experienced right here on the Great Northern Peninsula.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Iceberg Festival Runs June 10-19, 2011 (liveruralnl.com)
“The Peak of Your Newfoundland Experience” – Fishing Point, St. Anthony, NL
Fishing Point in the scenic seaside Town of St. Anthony, NL is a destination! It is the meeting place for many residents, local rural settlers and even an abundance of tourist. In comparison, it is the Signal Hill of the Great Northern Peninsula. However, I believe the view is much better as one can often catch a glimpse of an iceberg, whale, sea-bird, fishing vessel or even a viking!
A photo montage of my last visit on June 18, 2011:

From the rugged coastline…
The beacon that shines…
The Great Viking Feast – Dinner Theatre at Leifsburdir. The only sod covered restaurant in North America. Food served by the Vikings!
Walking Trails, Nature and Wildlife.
The Lightkeeper’s Restaurant & Fishing Point Emporium. Great food with an exceptional view. The Emporium has a large offering for those wishing to take away a piece of the rock. There is also a viewing area of local textile wildlife.
Snow at Fishing Point on June 18, 2011! It has been a cold cold summer thus far.
Northland Discovery Boat Tours departs for the giant iceberg just off the bight!
Fishing Point, St. Anthony, NL has so much to offer. It should not be missed on your visit of the Great Northern Peninsula.
Live Rural NL -
Christopher C. Mitchelmore
Follow me on Twitter @LiveRuralNL
Related articles
- Iceberg & Whale Watching Tour on French Shore (liveruralnl.com)
- White Rocks Walking Trail – Flower’s Cove, NL (liveruralnl.com)
- Anyone Can Paint! – Become a Local Artist on the GNP (liveruralnl.com)
Iceberg & Whale Watching Tour on French Shore
Scenic Pursuit Boat Tours of Bide Arm (Roddickton-Bide Arm), NL are now operating for the 2011 Season.
**********SHUTTLE SERVICE AVAILABLE********
Adults 18 and over $50 per person
Youth 13 to 17 $25 per person
Child 5 to 12 years $20 per person
Child 2 to 4 years $10 per person
Infants FREE
10% Senior’s
Groups 31 or more $ 35 per person
The Scenic Pursuit is also Available for Party Rentals on water call for details
709-457-2706 or 709-457-7678
Tours will start at 9 am and end at 8 pm. Please call for booking. Groups are welcome! Charters available! We love animals so Pets are welcome at owner’s responsibility.Kennel will be provided on request
Scenic Pursuit Daily Schedule:
Leaving 9:00 A.M.
Leaving 1:00 P.M.
Leaving 4:00 P.M.
Depending on the exciting sites – the schedule is subject to minor changes
Scenic Pursuit Rates Sign new5
Visit their website at www.scenicpursuit.com. An opportunity to experience Canada Bay while you tour the North Eastern Heritage Corridor of the Great Northern Peninsula.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- A Great Place to Discover – Town of Englee (liveruralnl.com)
My Kitchen Spa – Handmade Newfoundland Soap

The owner of My Kitchen Spa has a tremendous opportunity – she makes a natural product from items found around the kitchen. I have had the opportunity to purchase several bars of the soap.
The “Perk Me Up” Coffee Soap may be just the cure for those heading to work on Monday morning. The ingredients are listed as lard, olive oil, caster oil, sodium hydroxide, ground coffee, coffee beans and fragrance.
“Fun at the Beach” is a pleasant bar that is nice and refreshing.
“Peppermint Pattie” boasts a scent that can almost be eaten. I love the mixture of chocolate and vanilla coming together to produce something truly delicious.
“Oatmeal, Milk & Honey” is full of relaxation. One can only imagine the good these products can do to moisturize the skin.
Who knew that I would be critiquing soap?
My Kitchen Spa has prepared a good product that is well-packaged. It is environmentally friendly, with a small paper strip that is big on branding. The playful soap name, business name, location and ingredients are clearly listed. As the business develops it may wish to list a website and email for questions, comments or to re-order.
When considering a product, I look so see if it is locally made! I crave these items for myself and gifts for friends and family members. The Dark Tickle Company’s products have been delivered as far as Ireland, Switzerland and Edmonton to date. Those visiting our region will also be looking to see if an item is locally made and most likely will factor in their decision-making process.
The gift shop at Norstead – A Viking Port of Trade, is ideal for finding local products. This stems from jewellery, painting, Norse games, Dark Tickle products, pottery and of course, My Kitchen Spa. One can purchase a small bar for $4 and a large bar for $7!
Find your niche in business! There is lots of opportunity to grow our rural economies…
Live Rural NL|
Christopher C. Mitchelmore
Care in Every Stitch
Knitting has been a long-lived tradition in Newfoundland & Labrador. Most people no longer have spinning wheels and wool carders to make their one homespun wool. It can be purchased and we may be headed in that direction for increase the value of our product.
My Grandmother still does some knitting, although she is spends much more time at other craftwork, which will include quilting, sewing and plastic canvas. I remember she use to crochet, as well. One afternoon, I managed to catch her knitting put down beside her bible next to her chair where one can often find her if she is not spending her day in her flower garden, vegetable garden or strawberry patch.
Knitting seems to be another rural tradition that may be on the verge of dying. My sister, my mother, my aunts and many people in the community do not knit. However, many people who have knitted a lifetime continue to do so today and are vast producers. It was a treat when my Aunt Chris (Christina) gave me two knitted pairs of stockings and a pair of vamps as a gift. They have been greatly enjoyed.
After attending a Craft Industry Development Workshop on May 19, 2011, hosted by Nordic Economic Development Corporation, in partnership with CBDC NORTIP and Department of Innovation, Trade and Rural Development, I was able to meet other talented knitters.
One knitter in particular from the Town of Main Brook seemed quite committed to the trade. She produced some exceptional product, especially for children.
This individual loved trying different patterns and using a variety of colours. When you have a love for a craft or hobby there is opportunity to elevate hobbyists into micro-enterprises, home-based businesses or working co-operatives. It will really all depend on the craft producer or the hobbyist. Some are satisfied with small production and dis-interested in commercialization. While others may be interested in earning additional money, but not want to take on starting their own business.
I can only imagine a small child wearing this little Christening dress. There are cottage industries that can be developed on the Great Northern Peninsula. Maybe someone will become specialty producers for knitted Christening dresses and sell them at a premium. These type of ventures are happening in other parts of rural North America, where handcrafted furniture or embroidery is sold to the world. Our telecommunications highway gives us this opportunity! Unfortunately, not all areas on the Great Northern Peninsula has access to Broadband Internet, which will be a limiting factor for on-line selling for some. However, we can not let this obstacle prevent business and community development. We can work with a stakeholder that does have access to be our online broker of cultural commodities.
If you have an interest in selling your craft to the world, Live Rural NL can provide you with some advice. Drop an email to liveruralnl@gmail.com
Experience the Great Northern Peninsula -
Christopher C. Mitchelmore
Related articles
- Craft Industry Development Workshop – Take 2 (liveruralnl.com)















































