Blog Archives
Marketing Outport Newfoundland & Labrador
Newfoundland & Labrador has marketed ‘outport’ or rural parts of the province in its award-winning tourism ad campaigns.
Innovative rural companies like Auk Island Winery in Twillingate are continuing to add flavour to the tourism experience. Newfoundland & Labrador takes pride in its unique local berries, such as patridgeberry, bakeapples, squashberries, as well as our very own Screech Rum. This company typically makes berry wines and sells quintessentially on Newfoundlandia.
I have tried bottles that are called, “Moose Juice”, “Krooked Cod”, “Jellybean Row” and “Funky Puffin”. I believe part of my purchasing of this product is curiosity, but primarily to support a local business that prides itself in all things Newfoundland & Labrador.
The imagery on Outport Wine, which includes an iceberg, outport boats and fishing rooms. The splash of Screech just adds to the authenticity and certainly begins the storytelling process.
This season I hope to tour Auk Island Winery and taste many other wines they have produced in various shapes and sizes. Let’s keep being creative and expand the rural economy and our visitor experiences as we celebrate traditional and modern-day outports.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthWhy We Need Rural Integrity For a Healthy World
–Philip J Reed on behalf of Exede, a rural internet provider.
In the natural world, diversity matters. An ecosystem needs a variety of both plant and animal species in order to thrive. On a larger scale, a healthy planet is home to a variety of landscapes, from rain forest to tundra, that contribute to a balanced earth.
In the human world created by civilization, another kind of diversity is important to our overall health in the present and to our future as a species. That diversity is found in the variety of settings in which we live, from the most densely populated cities to the most isolated rural outposts.
We tend to think of cities as the most important of those settings, and that tendency is reinforced by the growing cultural influence and political clout of urban areas, qualities that are themselves functions of vast demographic change. In 1800, some three percent of the world’s people lived in urban areas. According to a 2011 estimate by the United Nations, in 2008 the number of people living in cities reached 3.3 billion, for the first time amounting to more than half of the total world population.
That trend is likely to continue. Between 2011 and 2050, the United Nations expects world population to grow by 2.3 billion and the urban population to grow by 2.6 billion. This projection can mean only one thing: Cities will grow while rural population shrinks.
Perhaps it’s natural, then to focus our attention on cities, but rural areas and the small towns and villages they encompass are absolutely necessary to a healthy world. We neglect them at our peril. The fact is that the very existence of cities depends on the integrity of the rural areas on which we all depend.
Agriculture is obviously essential to our survival, and farming is of course a rural enterprise. Fisheries occupy a similar position. Natural resources are another product of the rural environment. Some are renewable, such as forest products and wind- and water-powered energy. Others are non-renewable, including sources of energy like oil and natural gas, and sources of industrial materials generated by mining. Regardless of category, all are critical to our survival and all originate in rural areas.
A healthy ecosystem also depends on the non-urban environment. Clean air and water are hardly urban contributions to the human condition. For those necessities, we need rural areas.
However, the rural contribution is not limited to practical matters, important as those are. We derive physical and psychological benefit from the countryside in ways that are quite real, though hard to quantify. We get pleasure from sports and outdoor activities, and from visiting an area where we can enjoy natural beauty and abundant wildlife. If nothing else, our psyches often need the refreshment of the rural perspective.
Beyond the vision of rolling green hills and amber waves of grain that symbolize “the country,” the small towns that punctuate rural areas also fill critical needs. First, they provide a nexus for distribution of those vital rural products, including food, lumber and minerals. Second, they perform important functions for the rural population, providing small-scale government, along with commercial and personal services, that would not be available in a truly isolated area. Third, they offer community, a necessity for the inherently social beings that we are. Without small towns, the rural population’s decline would likely be even more precipitous than is now predicted.
Our tendency to discount rural value is nothing new. It found a notably clear expression in the debate over the original terms of the U.S. Constitution, when less populous states feared that they would have no say in a legislature apportioned according to population. The convention stalled over the question, and it took the “Great Compromise” to move things forward. That compromise added a legislative body, the Senate, in which each state had equal power regardless of population.
The Great Compromise recognized the importance of rural America. The need to respect the value and integrity of all non-urban areas around the world is certainly no less important today than it was in the 18th century. If anything, the need becomes more urgent as the cities grow in the foreseeable future.
My Newfoundland & Labrador themed Christmas Tree
Every decorated Christmas tree is like a snowflake in design, as each one is truly unique. I like to add a flavour of Newfoundland & Labrador to my tree. it seems each year, I manage to add something handmade that relates to local lore and culture.
There are specialty stores that pop-up during the holidays and there are those that are open year round selling Christmas items. Imagine the opportunity we have on the Great Northern Peninsula to put our talents to use and make a variety of Christmas ornaments. An informal group, development organization or craft co-op can be formed to get this moving.
I got the seal skin boots depicted above as a gift from the late Aunt Stella Hoddinott. They hung from the mirror of my car for years. It certainly makes them easy to find in a parking lot.
My sister has been a modest entrepreneur throughout the years and made several handmade Christmas ornaments. I am pretty sure my mom and I helped her some 13 years ago and I proudly display the scallop shell angel on the tree.
I have a passion for the mummer’s and look forward to going around visiting before Old Christmas day. I’ve participated in all three Mummer’s Walks and there is a Mummer’s Dance on Saturday! I picked up the accordion ornament at a Christmas store on my first visit to Montreal in 2011. There is another pair of seal skin boots (came from Iqaluit), an Inukshuk (purchased at Grenfell Heritage Shoppe) and a set of snowshoes made by the late Tom Newcombe. I remember giving him a number of wire hangers to make several pairs.
The Newfoundland Boil-up is a tradition that many practise, especially at this time of year. A good ol’ cup of tea in the woods and a small scoff of roasted Newfie Steak (balogna) on a stick or sausages, canned beans and a slice of homemade bread- nothing like it! Also in the picture is “Little Sheila” an Inuk, I made in 2010, while on a cultural exchange in Labrador.
The gallery below depicts a few others: I’ve bought a lobster claw at the Craft Council’s Fall Fair, I have a matching capelin from Grenfell Heritage Shoppe. The amigurumi grey fish came from the Guardian gift shop at the French Shore Interpretation Centre in Conche, the Puffin was a gift from Amanda. The homemade ball with candy canes were made by the group from Community Readiness for People with Disabilities. The wooden ornament came from the Wind & Waves Artisan Shop in Joe Batt’s Arm, Fogo Island as part of the Shorefast Foundation. The killick is an old-fashioned anchor made by Frank Elliott of Main Brook, I purchased from him when I owned and operated Flower’s Island Museum & Mini-golf; in that same picture is my most recent addition of a hand painted ornament of Prague, Czech Republic (where I studied in Europe) and a pair of knitted mittens, made by the late Aunt Dora White. Also, a photo depicts hockey skates, which reminded me of the ones my Dad always wore when he played hockey and another pair of Uncle Tom’s snowshoes are on display next to the reindeer.
I enjoy adding more traditional ornaments to my Christmas tree. There is a real opportunity for hobbyists, crafters and those with an interest to start-up a home-based business, craft co-op or other enterprise to learn new skills and make an income. Let’s not let your talents pass up such an opportunity that can serve as a year-round business.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay North
Related articles
- “Here’s to Great Ideas, Great Experiences and a Great Friendship” – 2013 (liveruralnl.com)
- 3rd Annual Mummer’s Walk Continues to Break Local Record (liveruralnl.com)
- Giving the Gift of something Handmade cannot be Beat (liveruralnl.com)
- Marketing Rural Newfoundland & Labrador & the VTTA (liveruralnl.com)
- A Cod Jigger Coat Hook (liveruralnl.com)
Jelly Bean Row – Denmark
Our rural communities on the Great Northern Peninsula have been known for their bright vibrant colours. It would not be uncommon to see an array of red, blue, orange, green and yellow painted wooden homes scattered along the shoreline. Today only a few of the older salt-box houses remain, as they are now replaced with vinyl siding and other modern designs. I would love to see a revival of our heritage colours and even home design in our rural communities.
The tiny town of Conche on the Northern Peninsula East is travelled by many over a 17.4 KM gravel road. Despite a gravel road, thousands of tourists and travellers visit each summer, the “Beauty Spot of the North” to take in its rich local culture, folklore and heritage. Conche, even today has vibrant colour that brings a smile. Back in April 2011 I wrote, “Vernacular Architecture Thrives in Conche, NL” (http://liveruralnl.com/2011/04/05/vernacular-architecture-thrives-in-conche-nl/).
When travelling to Denmark this past year, I walked along a small business and could not resist taking the photo shown below:
The coloured wooden houses instantly reminded me of “Jellybean Row”, which is iconic in the downtown heritage corridor of St. John’s, NL. If you would like to add some colour in your life you can visit www.jellybeanrow.com/ and buy a mailbox, wall art and even get decorating tips from a local company in Conception Bay South.
A simple idea can translate into a viable business. The existence of the Internet means a talent you have or product you make can be sold around the world. Live Rural NL blog has been viewed more than 137,000 times across 154 countries! Our communities on the Great Northern Peninsula may be small, but technology can allow us to develop cottage industries and sell our products, services and experiences all over the globe. Let’s do this together!
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay North
Related articles
- Marketing Rural Newfoundland & Labrador & the VTTA (liveruralnl.com)
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
Beauty by the Sea – Deep Cove, NL
Scenic Deep Cove – could there be a place that grabs ones attention? This photo earned its place as the header for the Live Rural NL blog banner and is my current screen saver. Deep Cove may be one of the areas well-kept secrets, as it has so much unrealized potential. The local development association continues to pursue funding to bring the site up to par so one can be educated about “Winter Housing” and also experience what life was like having to move from the summer home to a winter site.
Along the trail I have capture the broken ice pans that have filled the mouth of the cove. The wooden structure in the bottom of the photo above was used by two men and a long pit saw to produce lumber to build homes, boats and other necessities. People worked with what they had, and certainly used common sense, building on a hill to reduce the workload.
A boardwalk takes you along the valley nestled between the trees, which provided the protection from the elements. Along the way are panels explaining the people who lived here and what their life was like. All that remains are a couple of fallen houses. They should be erected and the winter housing site developed as a working village.
Imagine in summer the rein-actors could be planting a garden, drying fish on flakes and maintaining the homestead as they would throughout the years. The opportunity for winter tourism is even greater with dog sledding, snowshoeing, skiing, ice-fishing and more. There could be lessons provided, accommodations and food in an experiential package. Location is ideal, as there is an adjacent ski hut and trail system. During summer, why not have campsites and offer a nature park?
In the meantime, I will enjoy some childhood fun and slide down the hill! Be sure to visit Deep Cove, just a few kilometres from the Town of Anchor Point.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Purity Beef Buckets, Lawn Chairs and Coolers = Perfect Seats (liveruralnl.com)
Offer More Grants to Towns – Less Grants to Big Business
The Northern Pen newspaper reports, “$4 Million Earmarked for Northern Peninsula” in today’s edition.
In recent weeks the Government has made several spending announcements across the province in the weeks leading up to the upcoming Fall election.
Timing is certainly everything….and Rural Newfoundland & Labrador is overdue payment. The $4 Million is certainly appreciated as it helps Town address some local concerns. However, the dollar value announced for the Great Northern Peninsula does not go far enough – further investments are needed.
Many Towns and communities on the Great Northern Peninsula are challenged with smaller populations and fewer businesses, resulting in a smaller tax base to draw upon revenues. This makes it even more challenging for small rural municipalities to provide basic services, such as chlorinated water and snow clearing, as well as being able to maintain eroding infrastructure. Even coming up with a 10% share can be a constant battle. A one-time increase to municipal operating grants needs a review, especially for small rural Towns.
I’ve driven through many Towns on the Great Northern Peninsula and it is evident their roads are not of comparable standards to those of Local Service Districts and other unincorporated communities. Organized Towns have property taxpayers; they should not see a reduction of services and have to drive over less superior roads.
It is fortunate through an Amalgamation MOU between the Town of Roddickton and the Town of Bide-Arm that they would see road improvements. On June 19, 2011 I was one of first to drive through Bide-Arm passing by James Randell & Sons and not feel the washboard effect from the potholes. I slowly crawled over freshly laid pavement. This pavement is long overdue, a sign of progress. It may lead to new business developments, enhanced visitation to current businesses/attractions and increased housing starts.
Small to medium-sized businesses are the drivers in the rural economies. We should give further consideration to providing them with more incentives to set-up in Towns of rural regions, adding to the local economy and creating jobs. Our tax dollars should be strategically invested and not just handed to large consortiums, oil giants and other large-scale companies. Small Towns need additional operating grants.
The Great Northern Peninsula will see further progress by working together. We may have a small population, but we are big on ideas with a tonne of heart. If we work together we will be heard, make good decisions and prosper as a region.
Christopher Mitchelmore, NDP Candidate for the Straits- White Bay North would like to meet with Municipalities, Local Service Disctricts, Local Commitees, Non-Profits, Local Business and Residents. We as the NDP are here to listen and work with the people of the district to find answers to your issues and concerns.
Live Rural NL -
Christopher Mitchelmore E: christophermitchelmore@nl.ndp.ca Twitter/LiveRuralNL
Announcement – Regional Craft Survey 2011
Economic Development Officer
Nordic Economic Development Corporation
Flower’s Cove, NL
P.O. Box 160, A0K 2N0
Related articles
- Craft Industry Development Workshop – Take 2 (liveruralnl.com)
- Need help selling your creative craftwork? (liveruralnl.com)
- GNP Craft Producers Has Unique Offering (liveruralnl.com)
Craft Industry Development Workshop – Take 2
Many local people have ideas and skills to provide unique products and services to be offered and sold on the Great Northern Peninsula and the world. Often what is lacking is knowledge and information about running a successful business. It is essential to provide entrepreneurs, local businesses and hobbyists with opportunities to learn. Government agencies, colleges, non-profits and for-profit businesses all offer courses and seminars. CBDC Nortip has arranged to have seminars run in local communities on a regular basis on topics of customer service, marketing, bookkeeping, business planning, social media and accounting.
There is an additional opportunity to attend a Craft Industry Development Workshop – Part II. Please see below:
Nordic Economic Development Corporation, in partnership with CBDC Nortip & INTRD, will be hosting a one day Pricing & Etsy Workshop from 10am-3pm on Wednesday, June 15th at the GNP Crafts in Shoal Cove East!
There is an Invitation and Agenda by clicking the following: Pricing Etsy Workshop Invitation 2011 & Pricing Etsy Workshop Agenda
Everyone is welcome, but space is limited, so please confirm attendance by June 13th to confirm a space for you and/or anyone else you may know that is interested in learning
more about selling their unique craftwork.
Please forward to anyone who may be interested! Have a great day!
Take care,
Andre Myers Economic Development Officer Nordic Economic Development Corporation Flower’s Cove, NL P.O. Box 160, A0K 2N0 Ph:(709) 456-2840 Fax: (709) 456-2846 amyers@nf.aibn.com amyers@nedc.nf.caIf you are a crafter, hobbyist or interested individual come out and participate in this one day workshop.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- GNP Craft Producers Has Unique Offering (liveruralnl.com)
- Need help selling your creative craftwork? (liveruralnl.com)
- Etsy Success Writing Workshop (etsyallies.wordpress.com)
Looking for local photos of Families enjoying Outdoor Activities & Everyday Lifestyle……
Live Rural NL Blog has received the following email, please assist if you are able:
We are looking for photos of families enjoying outdoor activities on the Great Northern Peninsula. If you are interested in sharing your family photos for use in a website that is being developed by the Nordic Economic Development Corporation in partnership with the Red Ochre Regional Board for newcomers to the Northern Peninsula region, please send them along to: jcoles@nf.aibn.com by June 17th, 2011.
Please include in the email with your photos, the following line: (cut and paste) “By virtue of this email I am providing permission for use of the attached photos in the Northern Peninsula Website” and Provide the name of the person you want noted for the photo credits or return the following document by clicking Photo Release Form – GNP Portal
Thank-You for all your help!!
If you have further questions, please contact:
Jessica Coles, Project Coordinator GNP Website Portal Nordic Economic Development Corporation
Phone: (709)
456-2840
Fax: (709)
456-2846
Email: jcoles@nf.aibn.com
A partnership of:
&
Home-Based Business Opportunity – Make Soap Jellies
Related articles
- Hand-Craft a Batch of Soap (education.com)
- 3 Home Based Business Opportunities You Could Do (secondwage.wordpress.com)
Encourage Youth to Make Their Own Money…
I remember one of my first endeavours into business. We were roadside retailers/re-sellers of items we purchased at a local convenience store. Two friends a couple of houses away and I purchased candy, potato chips, gum and Neilson Chunk chocolates and re-packaged the items into brown paper bags. We creatively called our product goodie bags, as the “surprise bag” was already taken. We sold them for $0.50/per bag. I am unsure if we made money on this product or if the customers felt they received good value for their money. We also sold some chalk painted rocks and other handmade crafts. I remember they were not big sellers though. Local residents from our rural community supported our first venture into the world of business. In the early 1990′s, there appeared to be more value placed on being creative, taking initiative and incentive to earn a few dollars to buy things we wanted. I know at the youthful age, we most likely re-invested it on more sugary good stuff 
.
As I grew older, my progression in business included packing up firewood, painting fences, mowing lawns, doing chores or odd jobs, washing cars, tutoring to selling homemade crafts. My parents encouraged me to work hard, realize there is a cost of material goods and to understand the value of money.
At 16 years of age, I founded Flower’s Island Museum. The business expanded to include a 9-hole miniature golf course and later a summer festival, which operated for two years in partnership with another youth entrepreneur. During 2002, I contacted Nortip Development Corporation seeking information on heritage grants and spoke with the Youth Development Officer. Although, I did not apply or receive grant funding, I was introduced to a program they offered called Youth Ventures.
Youth Ventures empowers students age 12-29 start and operate their own businesses in Newfoundland & Labrador. There are 23 Youth Ventures Coordinators throughout the province to provide free assistance to interested youth. You can visit www.youthventuresnl.com. They have a list of ideas, information and contact information for a local coordinator.
Youth Ventures helped raise the profile of my business. I was profiled by the Getting the Message Out (GMO) program with the Department of Innovation, Trade and Rural Development. During my Bachelor of Commerce studies at Memorial University, I became employed as an intern with GMO. As well, received a number of local and provincial honors, which included the Provincial High Achievement of Financial Management Award sponsored by the Royal Bank of Canada. Operating my own business provided a wealth of experiences, included customer service, marketing, financial management, human resources and operations. I enjoyed adapting to new situations and engaging in constant improvement. This experience aided in landing a position with an International Marine & Engineering Consultancy Headquartered in London, England.
There is satisfaction in creating, assisting and meeting the needs of the consumer. Youth in Rural Newfoundland & Labrador have opportunities to make their own money and put their talents to good use by venturing into the wonderful world of business. However, without incentive to do so, we may lose a future generation of innovators and economic drivers. In some rural communities it appears adherent today that youth no longer need to work to earn an allowance. Additionally, many are given mobile phones starting at elementary school, not to mention parents purchasing all sorts of electronics, brand name clothing, lavish recreational vehicles and cars as presents.
Youth need to be encouraged, understand the importance of the almighty dollar and to make decisions with their own money. The future can be bright for rural Newfoundland & Labrador for young leaders today and tomorrow, if we provide the necessary supports.
Encourage youth to make their own money…create their own dream job, be their own boss and masters of their own destiny.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- An Opportunity for More Rural Social Space – The Coffee Shop? (liveruralnl.com)
- Why is Rural Newfoundland & Labrador Not a Haven for a Thriving Sheep Industry? (liveruralnl.com)
Revitalizing Rural Communities by Being Reasonable
Rural Communities are in dire need of revitalization. It may come in the form of many activities that once fueled the local economy and enabled the household to function.
Reasonables, Kinsale, Ireland
There is an abundance of small business opportunity in Rural Newfoundland & Labrador, including the Great Northern Peninsula. We just have to be Reasonable as the small business from Kinsale suggests.
The Town of Kinsale has 5,000 people, yet has an abundance of small business. Beyond the influx of tourists, the residents support their local entrepreneur. Today on CBC Radio‘s Morning Show restaurant owners were discussing the difficulty of obtaining quality product locally. They discussed the importance of buying local and trying to establish a network to bulk purchase the goods they need, so that each business can benefit. Although, they offer food services, they are not competitors when it comes to obtaining the basic need, as all have the same request for high quality product. Without it, they may all fail.
There are benefits to establishing stronger networks with current businesses. Co-operation can help reduce ever rising transportation costs and increase the quality of the product. As well, current business can extend services themselves or work with upcoming entrepreneurs. They may wish to lease space at their storefront that could be better utilized to create more in-store traffic. This reduces the operating and start-up costs of both. There are creative ways to increase sales and new technologies to help facilitate this process. It would be wonderful for more communities of the Great Northern Peninsula to get access to Broadband Internet.
Some of these opportunities would be ideal for part-time workers, even those semi-/retired or a senior wishing to earn a subsistence income to combat rising living costs on a fixed income. They may include facilitating workshops by passing on traditional skills to locals and tourists, training a team to create unique products. The creation of bulk products could establish small cottage industries that can sell enough volume into a global niche marketplace, gaining higher yeild for product.
We are surrounded by a pool of entrepreneurs, from fishers, farmers, foresters, crafters and hobbyists. There is a vast skill set that exists with those who live on the Great Northern Peninsula and those who are not residents. We are able to create new businesses based on these opportunities, thus in turn, would be able to support others and buy local – because the opportunity now exists.
A Reasonable idea has the potential to start Rural Revitalization. Let us consider our current offering, evaluate the opportunity and take action today!
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Community Control of Resources Leads to Greater Success in Rural Newfoundland (liveruralnl.com)
- Transition Towns?…the future for Rural Newfoundland (liveruralnl.com)
- What to do about aging small business owners? (smallbizsurvival.com)
- Where are our Local Farmer’s Markets? (liveruralnl.com)
A Seal Flipper Foodstand?
Why are we not serving up Seal Flippers throughout the summer season?
Moose Burgers, Moose Stew and Caribou Steak have made the menus of some local restaurants and have made appearances at various festivals and special events throughout the summer. They sell like hot cakes. But seal meat does not make the cut? I have been hearing that seal flippers have been for sale recently at the waterfront at St. Johns, NL in a large supply over the local radio network. However, that is not Rural NL.
- Crepe Stand, Paris, France
After travelling to many countries, there always seems to be a mobile food service stand that sells something significant to the culture. In Paris there are crepes made at street vendors. They are incredibly delicious. In Switzerland and the Czech Republic at Christmas, roasted nuts appeared to be a staple. New York has their famous hot dogs and Belgium – waffles, of course.
Related articles
- Live Rural NL retaliates against Ellen’s stance of “Stop Seal Hunting in Canada” (liveruralnl.com)
- Moose Hunting at Gros Morne & Terra Nova National Park (liveruralnl.com)
- An Opportunity for More Rural Social Space – The Coffee Shop? (liveruralnl.com)
Tilting is a Representative of Rural Outport NL
During Fall 2006, I had taken a Retail Management course at Memorial University and we focused on the Rooms, which is the province’s cultural facility – housing the Provincial Museum, Art Gallery and Archives.
Myself and fellow group member Doug G. were tasked with establishing an event at this facility and we decided to have a “Tilting Time” at Christmas.
Christmas in July: A Time in Tilting
Christmas has strong brand equity for Newfoundlanders and Labradorians, especially the traditions and cultural activities in rural NL. It provides the Rooms the opportunity to market to locals, as well as give tourist an opportunity to experience the cultural significance of Christmas to outport Newfoundland in peak tourist season.
Christmas themed displays are attractive and encourage visits by people who may otherwise perceive The Rooms as a stuffy art gallery (D. Hayward, presentation to class, November, 28, 2006). The Christmas in July event will also expose summer tourists to aspects of Newfoundland culture that they would not normally have the opportunity to experience.
Décor: Freshly Cut Pine Trees stationed in Salt Beef Pails (3KGs), with old-fashioned, glass Christmas Balls with an array of colours. Glass Displays of Traditional Christmas Toys, Hand Carved Boats and Trains……….The event will feature live displays of mummering and static displays (mannequins) of mummers in the social epicenter of an outport home… the kitchen. The mummers will engage the visitors and encourage them to take part in their playful antics and dancing.
Music: Simini, CD signing at the Gift shop; translate into sales Traditional Newfoundland entertainer, Bud Davidge of Simani will be invited to perform songs including the Christmas favourite The Mummer’s Song A CD signing will take place in the gift shop following the performance.
Theatre: Mummers Re-enactment; Stage set in the kitchen; linked to Simini. (Displays about Mummering; disguises; Mummer’s Troupe (Chris Brooks), David Blackwood and tie in the English and Irish History.
Old-Fashion Time: Fogo Accordion Group and Square Dancers; Ugly Stick
Taste of Tilting: Traditional Food of from the shore (possibly some seafood appetizers and land (agricultural aspect) finger foods; vegetable trays from fresh garden vegetables. Rooms Restaurant have a special events menu during the day for Christmas Dinner, peas soup, jigs dinner, baked beans and fish cakes…….
Weeks leading up to the event have all visitors at the museum or gift shop fill out an entry form (optional) requesting name, telephone and email. All visitors can be added to an email list and informed about the event and that the draw will be taking place at the Christmas in July; Tilting Time. A local artist could also donate a portrait of Tilting from the 1950’s at the event to attract a large crowd and have works and prints on display at the gift shop. A way to tie in the product and artist selection and solicitation for traveling exhibits.
Sales Promotion: A trip for two to tilting to enjoy the Beach Festival; Accommodations at Foley’s B&B, Boat Tour, Lane’s Museum, Historical Tour, Ferry/Travel(Rental Car).
Purity as a corporate sponsor……offer purity syrup to guests… care packages in the gift shop. Advertise by handing out peppermint candy in a Rooms Exclusive brown paper plastic wrapping with a gift tag attached inviting patrons to the Christmas in July Party. Appeal to the clientele…..try to create buzz in the community….word of mouth.
Sending Christmas cards to valued customers (and those you hope to attract) can be an effective marketing tactic. Also, donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors! Christmas in July Special. Written off as a tax deduction. Plus free advertising and exposure for your business donation.
The concept of a Tilting Time is applicable to opportunities on the Great Northern Peninsula for organizations and businesses to reach a broad audience and promote our unique culture and heritage.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Mummers (thanks to Anita Lynn Swallow) (anniemyblog.wordpress.com)
Need help selling your creative craftwork?
Craft Development Workshop Invitation 2011
Nordic Economic Development Corporation, in partnership with CBDC Nortip, would like to invite you to a Craft Industry Development Workshop showcasing new opportunities in the craft, gifts & apparel industry for the region.
Craft Industry Development Workshop Plum Point Motel, Plum Point, NL 10:00am – 4:00pm Thursday, May 19th, 2011
This all day workshop will begin with a presentation on Pricing and Promoting your Craftwork with provincial craft development consultant Brenda Stratton. Pricing is one of the most important steps in making any business a success and developing great promotional materials is part of adding value to your work. The workshop will also provide insight into funding programs offered by CBDC Nortip around a new social enterprise idea. We will also look at online tools for Craftspeople to sell their craftwork worldwide. The workshop will conclude with discussion on a new Regional Craft Guild to look at training and selling goods as a collective group.
Everyone is Welcome!
Please register by May 10th, 2011.
Space is limited!
Registration is free and lunch is provided!
For more information and/or to register, please contact:
Andre Myers Economic Development Officer Nordic Economic DevelopmentCorp. (709) 456-2840 amyers@nedc.nf.ca
or
Christopher Mitchelmore Client Services Officer, CBDC Nortip (709) 247-CBDC (2232) christopher.mitchelmore@cbdc.ca
Register – Registration Form – Craft Workshop.2011(1)
Live Rural NL-
Christopher C. Mitchelmore
The Loss of the General Store
John Reeves Ltd., a family run enterprise may have closed its post in the Town of Conche many years ago, but there is still a place for the General Store in many of our Rural communities. These businesses thrive to supply the local consumer with all their essential wares from dry goods, hardware, fresh produce to rubber boots. Without their presence, many goods would be more difficult to obtain.
John Reeves Ltd., Conche
My community like many others see the loss of the general store. There were five small businesses that aimed to fill that market, pre-1992 cod moratorium. Green Island Cove at that time only boasted a population of 209 people (according to Stats Canada, 1991 census) today we have only one General Store with a population of 164 people. It currently is all that the community can support.
Higher Gas Prices Creates a Need For Better Public Transit in Rural NL
Reading an article on CBC.ca found here makes the following statement:
CIBC Economics, the economics arm of the Canadian Imperial Bank of Commerce, said higher pump prices for all of 2011 would translate into $950 getting sucked out of each Canadian household to feed their cars and trucks.
Escalating gas prices appear to be commonplace even in a country such as Canada that is rich with oil. I remember maybe 15 years ago when gasoline was 56.9 cents per litre with full-service on the Great Northern Peninsula in Northern Newfoundland. The price of gasoline has been constantly increasing during this winter, currently at $1.40 per litre self-service.
I live in a rural area, commuting 50 km each way to work or some 500 km each week. There are limited options for me, but to absorb this additional cost and pay the projected $950 per year. However, the high price at the pumps have a domino effect on all other goods as they need to be transported to the rural area. The small business owner will face increased costs and ultimately have to pass these on to the end-consumer. It will not be much longer that this $950 becomes a much larger cost to my wallet.
The Provincial Government greatly benefits from increases gasoline prices, since consumer’s have limited alternatives when it comes to public transit and continue to pay at the pumps. The Capital City and Corner Brook does have some bus service, but rural regions have limited long-distance busing to connect us to larger centers. Most communities on the Great Northern Peninsula are so geographically distanced that bicycle use would only be feasible for very short distances and only during ideal weather conditions.
Consumer’s pay a $0.10 Federal Gas Tax Levy plus Provincially we pay some of the highest rates in the country with a $0.165 Provincial Gas Tax Levy + a 13% Harmonized Sales Tax. We are constantly being gauged, with little relief. The Provincial Government should reduce their levy or at least re-invest a portion of this money spent at the pump to implementing better local public transit.
When I lived in Europe, during 2007 I did not rent a car once. I often opted to walk or take a bus, tram, underground rail car or train. There were so many low costs alternatives. Even when I lived in Edmonton, Alberta, I always used a combination of walking and bus route to work each day. Canada needs to place greater emphasis on high-speed trains in concentrated urban centres, such as connections between Edmonton and Calgary, as well as Quebec City, Montreal, Ottawa and Toronto.
Rural regions need solutions as well, such as RIDE SHARE - Drivers & passengers sharing rides to work, school and events – saving money, time, gas, and the environment. The Provincial Government needs to work with smaller Municipalities to create an interface that will help solve continued transportation woes.
If there are readers out there that would like to consider a RIDE SHARE, I would be happy to commute. Whether to work or longer distance drives.
Live Rural NL 0
Christopher Mitchelmore
Related Articles
- Transition Towns?…the future for Rural Newfoundland (liveruralnl.com)
- Higher gas prices to bite Canadian drivers: CIBC (cbc.ca)
- Higher gas prices to cost Cdn. homes $950 each: CIBC (cbc.ca)
- Higher Canadian gas prices could cost households extra $950 this year: CIBC (calgaryherald.com)
- Higher gas prices could cost households extra $950 this year: CIBC (canada.com)
Traditional Firewood to Heat our Homes
- Wheelbarrow and a Fine Tier of Wood
The Old Wood Pile
Where are our Local Farmer’s Markets?
Kinsale, Ireland
After a walk through the enchanted forest we took the Hyundai Getz to the coast. A one-hour drive on very narrow roads led us to Kinsale, Ireland.
Fishy Fishy Cafe
Stone-baked pizza at the Kinsale Market
the vendors.
Related Articles
- Don’t forget your local Farmer’s Market! (centralvalleylinks.com)
- VIDEO: Land & Sea goes to the farmers’ market (cbc.ca)
- Farmers Markets: Hubs for Entrepreneurs (managemymarket.com)
- Experiencing the Newfoundland – Ireland Connection (liveruralnl.com)
- A quiet evening at the Pub – Cork, Ireland (liveruralnl.com)
Youth Opportunity: Canadian Student Leadership Conference
Corner Brook Regional High is hosting the Canadian Student Leadership Conference from September 27, 2011 through October 1, 2011. This is a monumental undertaking with approximately 1000 student leaders coming to Corner Brook from all regions of the country.
I’ve included a pdf of the itinerary at the following link: CSLC 2011 Itinerary(Website)
If you are interested in participating, visit http://www.cslc2011.ca
Live Rural NL -
Christopher Mitchelmore
Conference Opportunity: Rural Revitalization from Our Forests
Rural Newfoundland & Labrador has an abundance of natural resources. Especially when it comes to our forests. The earliest settlers made their homes from wood. Even pre-confederation, there has been a presence of logging and sawmills. Many fishers after summer season would work in the woods during the fall, cutting for “Bowaters” (later Abitibi-Bowater).
The forest industry in the rural Newfoundland was primarily focused on harvesting and transporting saw logs for pulpwood. Demand for newsprint worldwide declined significantly in recent years, adding pressure to an already troubled industry. The closure of a papermill in Stephenville, NL coupled with Kruger (Corner Brook Pulp and Paper) purchasing supplies from local markets at a lower cost, created turmoil for local logging contractors on the Great Northern Peninsula as their markets were limited.
The industry is overcoming a global recession. Our local market is diversifying. After reading the Northern Pen Newspaper this week, there is an article regarding wood pellets being produced in Roddickton, which are to start at the end of the month. To read the article check out: http://www.northernpen.ca/News/2011-03-14/article-2323632/Roddickton-pellet-plant-production-expected–to-start-by-the-end-of-month/1
There are other opportunities from our forest in terms of non-timber forest products (NTFPs), whether in the form of mushroom harvesting, wreathmaking, mulch production, furniture, eco/agri-tourism, neutraceuticals, value-added products, and community forests. Rural areas need revitalization. A conference on this topic is planned for April 12-15, 2011. See information below:
RURAL REVITALIZATION FROM OUR FORESTS conference, to be held at the Gros Morne Resort in St. Paul’s Newfoundland on April 12-15, 2011. The conference is being hosted by the Local Community Network, a community partnership initiative of the Model Forest of Newfoundland & Labrador’s Forest Communities Program, the RED Ochre Regional Board Inc., NORDIC Economic Development Corporation and the Humber Economic Development Board.
The purpose of the conference is to share knowledge, strategies and tools to assist forest dependent regions adjust to sector transitions in times of economic change. The intent is to bring individuals and organizations together to view our forests with a new perspective and discuss innovative solutions to promote economic growth and sustainability in their communities.
Plan to join us for this exciting event as we hear from:
- Guest Speakers from across Canada who specialize in Non-Timber Forest Product business and research;
- Value Added Manufacturers; Community Development Specialists;
- Government Forestry Officials;
- Organizations that focus on business development; many more…
Individuals and organizations can contribute to this important initiative in a number of ways, but most importantly through your attendance. If you fit into any of the following categories you may be able to take advantage of some of our special conference offerings.
STUDENT OR COMMUNITY VOLUNTEER: Call today to find out if you qualify for our CONFERENCE SUBSIDIES.
NTFP BUSINESS OWNER: Call and ask how you can attend, participate in out FOREST PRODUCTS TRADE SHOW or DONATE A PRODUCT to be showcased at the event.
POTENTIAL SPONSOR: Review our SPONSORSHIP BROCHURE for the different sponsorship options available. You may receive FREE ADVERTISING, FREE TRADE SHOW BOOTH, FREE CONFERENCE REGISTRATIONS and even the opportunity to PROVIDE A GUEST SPEAKER depending upon the package you choose.
For more information, please contact Kayla by email: kwillis@mfnl.ca or by phone: (709) 637-7300 Ex. 6 and she will be happy to assist you.
Information taken from www.mfnl.ca. Please visit the website for more information or to register for the conference.
Live Rural NL -
Christopher Mitchelmore
CNA: Heritage Training Available at Plum Point
Tourism Related Training Plum Point Flyer Print March 2011[1]
The link above is a flyer for a heritage training course to be offered in the region. It can be of value to individuals working in the tourism industry and businesses employing people.
This session would be of great value to interpreters at tourism attractions.
If you need more information please contact Joan Kinden or the St. Anthony Campus of CNA.
New Opportunities for Northern Peninsula, Labrador & the World….Sept. 8,2010
Canadian Geographic Magazine ran a feature on the Northern Peninsula in its October 2009 issue under the headline, “Newfoundland’s Northern Peninsula is a region of depleting human and natural resources. Just the sort of place for a fisherman to be reborn as Bjorn the Beautiful.” (For the article visit: http://www.canadiangeographic.ca/magazine/oct09/northern_peninsula4.asp).
It is certainly true, the Northern Peninsula’s population has been reduced drastically since the closure of its primary industry; the cod fishery in 1992. The statistics speak for themselves as a number of communities and towns saw sharp declines as the world attempts to become more urban. However, our population decrease has slowed with signs of greater stability as more younger families build homes and lives around rural economies. I am proof of another young person that chooses to live rural Newfoundland & Labrador. Although the economy has yet to rebound to levels prior to 1992, I disagree with the author that the region has depleting natural resources.
Nearly 20 years later, the fishery still remains the backbone of the rural economies, with the forestry a close second. Moreover, today, the rural economy has diversified – the Northern Peninsula is engaged in various sectors, including secondary-food processing, value-added manufacturing, biomass fuels, oil & gas exploration, agriculture, aquaculture, manufacturing, construction, tourism, services, retail/wholesale, craft/gift/apparel, information technology, healthcare, education and transportation.
The article states, “An optimist will say that, through all the ups and downs, residents of the Northern Peninsula have always looked after themselves. After all, their connection to the rest of Newfoundland did not come until 1962, the year Route 430 opened, so they have a long history of living in isolation” (Russell Wangersky).
Imagine, it was not until 1962 in a country as rich as Canada that we as Canadians were isolated from the rest of the country. Yet, we overcame these obstacles and our communities adapted to change. Can you imagine that it took nearly 50 more years before the Trans-Labrador Highway was open!!! This highway now connects Red Bay to Goose Bay eliminating a long ferry run. Now visitors can drive from Montreal, QC - Labrador City, NL - Goose Bay, NL - Blanc Sablon, QC and take a 1 hour 30 minute ferry ride to St. Barbe on the Northern Peninsula of Newfoundland and drive Route 430 to Deer Lake, NL and then take the Trans Canada Highway to the Capital, St. Johns, NL or to Port Aux Basque to take Marine Atlantic to Nova Scotia. This is an incredible achievement that presents a number of opportunities for not only residents, organizations and business owners of the Northern Peninsula and Labrador, but the entire world!
The recent completion of the Trans-Labrador Highway has already had a significant impact on business on both sides of the Strait of Belle Isle. The M.V. Apollo has adjusted to increased demand to ferry traffic by adding an additional run on Friday and Sunday during peak tourist season. There has been large increases in commercial traffic using both the service and the highway. The opening of Hotel North (former Vinland, St. Anthony) on September 1, 2010 which will include a Jungle Jim’s adds much-needed accommodations to the region. Although, not all businesses are ready for the spike in demand. For instance, if you wish to rent a car, make sure you book well in advance, or you may find yourself in a crunch when it comes to transportation.
On September 8, 2010 the Nordic Economic Development Board and Red Ochre Regional Board, among with its many partners are hosting a Transportation Forum at the St. Barbe Arena to reveal key findings of a study completed as a result of this new transportation link. The impacts it has had on road, marine and air transportation routes and what this has meant for business will be discussed. There are new business opportunities and areas of improvement that we all have a stake. If you are interested in attending please contact Mr. Andre Myers, Economic Development Officer at Nordic Economic Development Corporation via email at amyers@nf.aibn.com as soon as possible as space is limited, registration is free.
We no longer live in isolation and we are open to the world to see what we have to offer! We have in my view the best concentrated and diverse group of cultural assets that can rival any region. This includes two WORLD UNESCO Heritage Sites- L’Anse aux Meadows (First known Europeans to re-discover North America more than 1,000 years ago) & the Tablelands), Gros Morne National Park, archaeological finds and discoveries noting Maritime Archaic Indians, Paleo-Eskimo, Groswater Eskimo, Recent Indians (Beothuk, Innu, Inuit, Metis), Basque, Portuguese, French, British and others, a number of provincial and national historic sites, ecological reserves, abundance of natural resources, wildlife and natural beauty, high-speed internet access (in most regions), airports, ferry services, shipping/trucking, low business tax and low-cost of living. These highlights complimented by the Northern Peninsula’s strategic location to enter markets of Canada, Greenland, Iceland, New England States and Europe presents excellent opportunities for a company to export.
I will dismiss Wangersky’s Canadian Geographic article written just 2 months prior to this road opening, as the highway simply does not end at Route 430, The Viking Trail – but begins. We are now a pathway to the rest of North America.
Don’t miss out, as this could be the best investment you ever make.
Live Rural Newfoundland – CCM
Save Our Rural Economies: Traditional Social Values vs. Generation Me
This past week or so I have been participated in Heritage Festival Events & Activities, worked and taken some time to spend with my family. It was a nice change of pace and am now more focused than ever to continue with my frequent blog updates.
While away I picked up a book called “Generation Me” by Jean M. Twenge, Ph. D, which studies what in means to be a young individual in today’s society. The book cover states, “youth today are confident, assertive, entitled – and more miserable than ever before.” My interest peaked to read about her findings, as I too fall under her category of growing up in the 1970′s, 1980′s and 1990′s.
Youth today certainly have a different mindset and way of thinking. There is now an expectation that we will go to university or college. However, for many rural Newfoundlanders & Labradorians, youth born during these decades will be the first or second generation of their family to attain this level of education. Previously, it was expected one would simply follow in their family footsteps; a male would enter the fishery during summer and cut logs for Bowaters (to become Abitibi-Bowater, currently in receivership) in winter, as well as many other duties in between. A woman’s role would be mother, housekeeper, educator, family nurse, cook, seamstress, gardener and more. Although, many people of the past did not receive official degrees or apprenticeships from post-secondary institutions, the amount of knowledge, skill and practical common sense they did acquire certainly is to be recognized.
Today, most youth in rural Newfoundland are not choosing to follow in the footsteps of their parents, grandparents and fellow members of the community. Many youth would love to have the ability to remain and Live Rural Newfoundland & Labrador if employment opportunities and adequate level of services existed. The current provincial government is making strides and investing in youth, especially through the Youth Retention & Attraction Strategy, although it is not enough.
There are great challenges in our primary rural industries (fishery & forestry), that even today sustain rural Newfoundland & Labrador, which are constantly in crisis. The Provincial Government must intervene, working with all stakeholders (this includes the general public). Measures can be taken to stabilize the fishery and forestry, with appropriate planning and action. In relation to the fishery, restrictions are too rigid on time regulations imposed on fisherpeople and improper resource management gluts the marketplace providing poor prices and increases the cost of doing business for both processors and harvesters. It is time to remove the hold of the merchant system that has plagued the fishery and stagnated growth of Newfoundland & Labrador for hundreds of years. Government recently announced millions for studying fisheries science. This is good, but I ask government, where are your millions of dollars to invest in a near billion dollar industry that sustains our rural economies? Change is needed now, work with stakeholders and the public to address our issues.
After reading the Northern Pen newspaper today, it is disheartening that a shrimp processing plant is struggling to provide 130 employees acceptable employment. The domino effect means their families, businesses and communities in the region are also affected as shrimp landed off the coast is being trucked off the peninsula. It is difficult for young people to choose Rural Newfoundland & Labrador in the current climate as a place to live and work. Generation Me suggests that youth want to achieve and be rewarded, reap benefits early in life and maybe even hope to be famous. We were nurtured to believe we can accomplish anything, right? Well even in a challenged rural economy on the Great Northern Peninsula of Newfoundland, I along with others have hope and optimism. As citizens we can and will achieve, no matter what age the birth certificate states!
As a young person living in Rural Newfoundland, I ask that we stand up and fight for social justice as I see my neighbours and community members see their incomes eroded, some bankrupt and others forced to re-settle. Generation Me is trying to influence society and we can, but let us not forget about traditional social values that are the fabric of rural Newfoundland and Labrador. Together we must share our experiences, challenges, ideas and work together to bring forth a strong unified voice to The Powers To Be (TPTB) to ensure we can continue to Live Rural Newfoundland & Labrador.
Let’s Save Our Rural Economy -
CCM
Today, a younger co-worker and I discussed Sociology in Newfoundland & Labrador.
Related Articles
- Transport – Paris France; A Fixed Link? (liveruralnl.com)
- Don’t Rural Areas Deserve Access to Improved Internet Service? (liveruralnl.com)
- Conference Opportunity: Rural Revitalization from Our Forests (liveruralnl.com)
- Rural communities concerned about landfill plan (cbc.ca)
- Change needed in how we run the fishery in Canada… (liveruralnl.com)
