Blog Archives
Marketing Outport Newfoundland & Labrador
Newfoundland & Labrador has marketed ‘outport’ or rural parts of the province in its award-winning tourism ad campaigns.
Innovative rural companies like Auk Island Winery in Twillingate are continuing to add flavour to the tourism experience. Newfoundland & Labrador takes pride in its unique local berries, such as patridgeberry, bakeapples, squashberries, as well as our very own Screech Rum. This company typically makes berry wines and sells quintessentially on Newfoundlandia.
I have tried bottles that are called, “Moose Juice”, “Krooked Cod”, “Jellybean Row” and “Funky Puffin”. I believe part of my purchasing of this product is curiosity, but primarily to support a local business that prides itself in all things Newfoundland & Labrador.

The imagery on Outport Wine, which includes an iceberg, outport boats and fishing rooms. The splash of Screech just adds to the authenticity and certainly begins the storytelling process.
This season I hope to tour Auk Island Winery and taste many other wines they have produced in various shapes and sizes. Let’s keep being creative and expand the rural economy and our visitor experiences as we celebrate traditional and modern-day outports.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthFishing Remains Our Mainstay
Newfoundland & Labrador has been known for hundreds of years for being a fishing economy – even today it is the mainstay of our Great Northern Peninsula. The weather may be colder at the moment as local residents put a log on the fire to heat their home by the old wood stove.
As I peered out my window today I could see the Strait of Belle Isle in a deep freeze as pack ice began connecting the island to maintain Labrador. Maybe in the future there will be a permanent link that creates a transportation hub that will radically transform our local economy.
In the meantime, the days are getting longer with Springtime quickly approaching. These little boats in the photo below are tied up at the Sandy Cove wharf, they will take to the water. The small boat fisher will be seeking to harvest lobster, herring, mackerel, cod and other species. It will only be a matter of time before the pots, nets and gear hit the water. A flurry of activity will commence through the busy summer season and into the Fall.

The wharf is an essential piece of infrastructure. In the past many fishers had their own private wharves, which led to fishing rooms, drying and gear sheds. One can view many properties driving the Great Northern Peninsula. They make for the perfect photo op.
We pride ourselves in our rich fishing culture in the District. It is our reason for being here, our mainstay.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay North
The Iceberg Festival
Join us on the tip of the Great Northern Peninsula as we celebrate our Iceberg Festival from June 7 – 16, 2013.
The Northern Peninsula known as Iceberg Alley. In 2011, the Peterman Iceberg landed in Goose Cove with some massive bergs.

Experience culture, tradition, local landscapes, art and people this season. For more information visit www.theicebergfestival.ca
A Winter Wonderland – Roddickton, Newfoundland & Labrador
Roddickton coined “Moose Capital of the World” is also a winter wonderland. I took some time to visit some residents, talk about local issues and take a few snaps a long the way.
I couldn’t resist capturing this snowman. It reminded me of family and how they are the cornerstone of our lives and society. One evening back in senior high I was studying for a biology exam with my cousin when the snow began to fall. You know that perfect wet stuff? Well, we could not resist. Our inner child said, “build a snowman”. So we listened! We even got a chair to help lever the snowballs. It was spectacular! I love seeing when individuals, children, parents and others bring out their inner child and build there very own snowman.
Roddickton is known as a lumbering town – home of Lumberjack’s Landing and it surrounded by big drokes, towering trees and rich forests. Dr. Wilfred Grenfell founded local cooperatives and started a saw mills and farm in Canada Bay more than 100 years ago, as he understand having paid employment was another means of promoting good health. This initiative would lead to the eventual development of the Town of Roddickton. Despite challenges in the forest industry, it remains a vital part of the Town’s economy today. I snapped a photo of a nicely packed tier of firewood. There is nothing like the heat from an old wood stove on a cold winter’s day.
Does anyone know more about this vehicle? It certainly appears to be resting during the winter.
Agriculture has played a role in this Town, with grants going back to pre-confederation. There is opportunity for more growth and it’s nice to see the presence of a tractor.

This Town, like Englee was dealt an economic blow when it lost its fish plant several years ago. It joins many other Towns in the District that are left with former fish plants that were once a pulse of the community and are now idle and derelict. There are still fishers in the community, lots of life and activity. Below is a picture of the ‘Jolly Rogers”.
Roddickton – boasts a mountains backdrop and is surrounded by both water and rich forests. It is a nature lover’s paradise! If one enjoys winter life, then come visit this Town of great snowmobiling and outdoor adventure. If you are unable to make a winter visit then why not join the summer fun? 2013 is Come Home Year in Roddickton from August 5-11th.
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Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Family – The Cornerstone of Our Lives & Society (liveruralnl.com
- Biomass as Alternatives – 750,000 annual tonnes of pellets could convert Holyrood Question Period (12.03.2012) (christophermitchelmore.com)
- Fisheries minister sells out rural Newfoundland and Labrador (christophermitchelmore.com)
Rabbit with Sunday’s Dinner
Newfoundland & Labrador has a traditional Sunday’s Dinner with some form of meat, potatoes, turnip, carrot, cabbage (greens when available), peas pudding, salt meat, puddings and gravy.
Sunday’s Dinner is a meal that us rural Newfoundlanders & Labradorians look forward to, especially if grandmother is cooking it. A near mornings work with many pots, pans and hands in the kitchen serves up a delicious meal.
The rabbit was snared during last season. I look forward to getting a fresh one as this past weekend a light powder of snow fell on the Great Northern Peninsula. My father would spend a week or two after Christmas with his buddies in what we referred to as the rabbit camp, as it was located way inside the country. Each year, he always brought back a good bounty of rabbits for our family and his parents. I remember when I was younger, going in the woods with him to check his slips. He showed me how he set up the snares and how to increase your chances of catching a rabbit.
I do not eat rabbit that often, and still today only enjoy the legs. So there will be no fighting for the head when I sit at your table, as is in most cases. One memory that comes to mind when I eat rabbit, is off my late Uncle Douglas. He spent many hours in the countryside, trapping, snaring and berry picking. He would always supply me with a rabbit, either bringing it to my house or I would be equally as happy to go to his small trailer to pick it up. He may have been hard to understand at times, despite at times calling me or others a “Frenchman”. I believe this was his ironic sense of humour and whenever he was around he was a mountain of local knowledge as he knew the daily catch of local fishers and other happenings in the community. He would always ask if I spotted a moose or caribou on my drive from work and listening attentively for the answer with details. Uncle Douglas was a gentle man, who loved children and gave freely of what he had to the benefit of others. I miss sharing those conversations with you, but still enjoy a feed of rabbit whenever I get the opportunity.
RIP Uncle Doug.
I hope when traditional food is placed on your table, you can think of a memory, occasion or person that brings a smile to your face.
Live Rural NL-
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- A Cod Jigger Coat Hook (liveruralnl.com)
- Show Your Support for the Canadian Seal Hunt (liveruralnl.com)
A Cod Jigger Coat Hook
A couple of weekends ago I visited the St. John’s Arts & Culture Centre as the Craft Council had hosted their annual Christmas Fair. There were many artisans, artists and authors – all exhibiting their wares. A wide selection of textiles, stain glass, sculptures, Newfoundland & Labrador publishers, chocolates, ornaments, jewelry, photos, prints, sealskin and more.
I had made many purchases that day but I wanted to highlight my cod jigger coat hook in the photo below, which was handcrafted at the Green Family Forge.
The Green Family Forge has been a fixture in Trinity for more than 250 years in this province. The Trinity Historical Society proudly operates an active forge and has its handcrafted products for retail online. If you would like a custom-made product or purchase directly on-line to support one of our heritage industries their website is: http://www.trinityhistoricalsociety.com/shop_online.htm. The Historical Society realizes the importance of product development and gift shop sales to a non-profit. They have gotten creative by hammering out letter openers, coat hooks, fire pokers, key chains and more.
I am encouraged they are encompassing an important element of our culture, the “cod jigger” in a modern coat hook design that can be placed in the home or office. It is a conversation piece, a fixture – a realization that the cod fishery was the reason for the established permanent settlement in Newfoundland & Labrador.
Thirteen summers ago, I spent some time fishing cod with my father and had the opportunity to try my hand with the cod jigger. It will be a cherished memory, until I can take to the water and jig for cod again. This cod jigger coat hanger will be proudly placed in my home as a reminder of the importance of the cod jigger to our culture, heritage and history.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay North
Related articles
- Could the Harp be the Next Tourist Attraction? (liveruralnl.com)
- Mitchelmore: Change in fish selling would benefit harvesters, consumers (christophermitchelmore.com)
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
- Year-round tourism would get boost from snowmobiling (christophermitchelmore.com)
Tourism tips from Copenhagen
I had visited Aarhus, Denmark, in 2007. Being the second largest city, the influx of young people and students pursuing education make it a natural place for cultural activities and meetings spaces, which include cafes, theatres, museums, social spaces, concerts and festivals. Additionally, it has a history of Viking culture dating back to the 7th Century. I live near L’Anse Aux Meadows World UNESCO Heritage Site where the Vikings were the first known Europeans to re-discover North America more than 1,000 years ago (Read more at Parks Canada www.pc.gc.ca/eng/lhn-nhs/nl/meadows/index.aspx). Therefore, I was interested in visiting the Viking Museum, which was in a small room in the basement of a financial institution. The city had much to offer, so much that I planned a vacation to return to Europe in 2012 that incorporated this country and Iceland as I pursued some further exploration of the Viking.
A weekend in Copenhagen with a Swiss and Swede proved to be quite exciting, from walking the waterfront to riding the world’s oldest roller coaster in Tivoli, it was more than memorable. I’ve selected a few images, which I thought would get the movers and shakers of the Great Northern Peninsula thinking of new ways to share our unique experiences.
A walk through a park incorporated a number of notable figures. It was interesting to see the bar code by the statue’s nameplate, highlighting a simple scan of a tablet or mobile device would link to a website with more information about the attraction, history and artist. This use of technology is adaptive and tapping into the new wave of tourist. Websites can list additional information and can be translated in many languages, which is far more limiting with storyboards and panels. However, you need to have basic telecommunications infrastructure to fully utilize this marketing initiative.
Just across the courtyard at the castle, prior to entering there was a sign. It notes, “if you have a similar 2-D scanner you can scan your way through the castle, or explore just a little bit more. Throughout the castle are stickers, that reveal a small story.”
The Town of St. Anthony in partnership with Grenfell Historic Properties may want to consider adopting this technology given the number of tourists and good cellular coverage. Additionally, Parks Canada’s L’Anse aux Meadows World UNESCO Site and Norstead – Viking Village & Port of Trade would also benefit, yet they have less desirable or nil cellular coverage.
On the waterfront there is a Speakers Corner set up. This is a simple offering, but certainly one of which we stopped and delivered compelling speeches on issues. There is an Agree section and a Disagree section where people can stand. It may be fun to take a minute or two with friends or group of passer-bys. Whatever the case, this simple addition is a photo-op waiting to happen.
The iconic 4 foot little Mermaid statue is nearly 100 years old and a relative long walk from city centre. Yet, a place tourists flock to get a snap. A simple statue has created economic spin-offs that have local venders, buskers selling miniatures, postcards and another reason to visit. Manneken Pis is another small iconic statue of a little boy urinating into a fountain in Brussels, Belgium. The statue gets dressed in costumes several times a week. While in Brussels in 2007 I paid admission to the museum which is home to the hundreds of past articles of clothing inspired by countries all over the world he has worn. The Canadian outfit was past Montreal Canadians hockey attire. If we get creative we can develop unique economic spin-offs. People may want to purchase a souvenir of this small statue wearing their countries clothing or begin a collection of their own.
Volkswagen hosted a two person racing competition in the street. There were line-ups of people wanting to participate. The business community can sponsor an event, get involved to promote their products and services.
Every place I visit, either large or small has a unique offering. I get inspired by visiting new places, talking with new people and encourage you to do the same. The Great Northern Peninsula has a unique product – if you choose to visit, you surely will take away memories that last a lifetime.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
- Marketing Rural Newfoundland & Labrador & the VTTA (liveruralnl.com)
- Jelly Bean Row – Denmark (liveruralnl.com)
Marketing Rural Newfoundland & Labrador & the VTTA
Today I attended the Viking Trail Tourism Association’s Annual General Meeting at the Plum Point Motel. The chairs were filled tourism operators, employees, government workers and development organizations. We recognized our role and the role we have in advancing tourism on the Great Northern Peninsula. There was much talk of partnership, packaging and being creative!
The Viking Trail Tourism Association is a member-based non-profit industry association that promotes its members and the greater region since 1988 – entering a milestone of 25 years of service. It continues to purchase advertisements in magazines such as “Downhome” and “Sledworthy”, attend trade shows, and provide members updates. However, it recognizes that it must reach out beyond traditional means of print advertising and is also focusing efforts on the social media.
- Facebook Page: Viking Trail Tourism Association.
- Twitter/@vikingtrail
I encourage you to like/follow them and share with friends. Start interacting, ask questions and post your own travel experiences and stories about the Great Northern Peninsula. Visit www.vikingtrail.org/contact.php or email info@vtta.nf.ca if you would like to contribute, become a member and help this non-profit member-based group advance its tourism initiatives.
Today’s meeting got me once again thinking about marketing the rural experience…it’s sometimes the little things we do…
I recently stayed at the Battery Hotel & Suites, which has the most amazing view of St. John’s harbour, NL en route to Signal Hill. As I checked into my room, I had to pass Room 400 Flower’s Cove which is just 14 KM from my hometown and has a unique tourism experience of Thrombolites (living rocks), White Rocks Walking Trail, Marjorie Bridge, Seal Skin Boot Church, Flower’s Island Lighthouse, local foods and great conversations. I immediately felt at home! A place I truly could relate…I immediately told other guests about Flower’s Cove.

Despite the star marking the location of Flower’s Cove being a little too far south I thought this little marketing initiative was powerful. My own room was historic Cupids, the oldest continuously settled British Colony in Canada and the second oldest in North America – what a view the room boasts. Neddie’s Harbour Inn (www.theinn.ca) on the Great Northern Peninsula also has local names for their rooms.
Now imagine if each room at the Battery had content from across the Province. Why not have a story board of Flower’s Cove with local sights, history and stories inside Room 400? Let’s create a means to further cross-promote regions, businesses & attractions. There may be a role for the VTTA, Destination Management Organizations, Business & Department of Tourism, Culture & Recreation to find new creative ways to ensure we reach out in new ways to share the beauty of rural Newfoundland & Labrador.
I commend the VTTA and your efforts to date. I know you will work with your members and others to build upon the tens of thousands of tourists that experience Route 430: The Viking Trail every year.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
Show Your Support for the Canadian Seal Hunt
Seals are a valuable natural resource, and the seal harvest is an economic mainstay for numerous rural communities in Atlantic Canada, Quebec and the North. As a time-honoured tradition, Canada’s seal harvest supports many coastal families who can derive as much as 35% of their annual income from this practice. (Department of Fisheries & Oceans, http://www.dfo-mpo.gc.ca/fm-gp/seal-phoque/index-eng.htm).
My father was a sealer, his father before him, his father’s father on down the family line since the early 1800′s. Like many rural Newfoundlanders & Labradorian’s the commercial seal hunt added to the viability of rural living, providing an additional source of income as the meat and pelts were sold to merchants to be shipped to the European marketplace.
The seal was a way of life for us. The meat was eaten, sometimes preserved. The flipper is still considered a seasonal delicacy today. Seal fat was rendered for oil to provide light for lamps. It’s interesting how the seal hunt correlated with the Industrial Revolution in Europe to provide much-needed oils, yet today the product is being banned. The seal skin was also used for clothing. I still have my seal skin boots from 14 Christmas’ ago. It was the last pair my father bark-tanned before his passing. I continue to wear them proudly.
We have a history that must be shared as we made and continue to make our “Home from the Sea”. This past winter I attended the Seal of Approval Dinner, where 5 of Newfoundland and Labrador‘s Top Chefs served up a menu of seal dishes, including seal oil ice-cream. Look out Ben & Jerry’s, as my mouth still waters at the thought of getting another scoop. The Home from the Sea Campaign is raising money to build a Sealer’s Memorial and Interpretation Centre in Elliston, NL (root cellar capital of the world). If you would like to read more or donate visit: http://www.homefromthesea.ca/

Home from the Sea: Seal of Approval Dinner
I believe seal meat should be available as a specialty item at our grocery stores and served at local restaurants, especially in tourist season. Whenever I travel to other countries I try localize food as much as possible. Last month in Iceland I tried Puffin with blueberry sauce. Moose burgers, stews, soups and poutine is a big hit, why not seal?
I’ve purchased a seal skin tie, multiple pairs of slippers, gloves, purse and a belt at GNP Craft Producers, visit www.gnpcraft.com to view their on-line store. As well, own a bark tanned wallet designed by Sabrina Lisa and bark tanned business card holder given as a gift too. While on Fogo Island at the Wind & Waves Artisan’s Guild, Joe Batt’s Arm, I bought a sealskin compact and seal skin cufflinks. The product possibilities are near endless.
On October 20th, 2o12 I visited NaturaL Boutique, which is operated by two locals from Rocky Harbour on the Great Northern Peninsula. They have a variety of what I would consider to be more modern seal apparel. You can visit their store at 152 Water Street, St. John’s, NL. They also have a booth set-up at the Avalon Mall in preparation for the Christmas Season. Their website is www.naturalboutique.ca.

I purchased a seal skin jacket from NaturaL Boutique, shown below with co-owner, Kerry Shears.

I will wear it proudly as I continue to support the Canadian Seal Hunt, the sealers who risks their lives each year as they take to the ice as well as the local artisans and crafters. We have a history and a future of sealing in rural Newfoundland & Labrador. Let’s continue to show our support for the industry.
Live Rural NL - Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
Bring Rural NL to Life on MHA’s 2012 Christmas Card

The Straits-White Bay North
Could the Harp be the Next Tourist Attraction?
Beyond taking one through the life, household and culture of the fisher – history came to life with a depiction and video of the cod wars. A dock was designed to highlight important transportation links the waterways presented. This museum had a lot to offer its visitors and I was more than satisfied to pay the $8 admission. I did not realize when I bought entrance that I would also get a tour of the de-commissioned coastguard ship ODINN. It was an unexpected treat! The tour guide had studied history and was extremely knowledgeable of the subject matter and exhibited much interest in his work.
From on deck to below we toured got to see the sleeping quarters, engine room, galley and more.
I realized that in Newfoundland & Labrador with our rich and vibrant fishing history and dependency on the ocean that we do not have a dedicated Maritime Museum of this nature. We have some elements of fishing villages in the Town of Raleigh, Broom Point in Gros Morne National Park has an interpretative fishing exhibit, there are other museums with elements of the fishery, Maritime Archives at Memorial and of course The Rooms. We may have an untapped opportunity to present something similar to this offering. The announced decommissioning of the Canadian Coastguard vessel the Harp may allow for tours in the Town of St. Anthony or other port.
Why not consider the Harp as the next tourist attraction?
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Christopher Mitchelmore, MHA The Straits-White Bay NorthCommunity Recreation Development Grant Program Open for Applications
Applications are currently being accepted for the Community Recreation Development Grant Program. The Department of Tourism, Culture and Recreation is encouraging communities and recreation committees to submit an application. Funding will be used to help provide recreation programming and services to residents across the province.
“The Community Recreation Development Grant Program is designed to offset the cost of recreation, sport, and active-living programs available to communities with less than 6,000 people,” said Minister Dalley. “Support from this program gives citizens of all ages the opportunity to become more physically active by participating in local recreation programs and services offered in their respective communities.”
The deadline to submit applications is April 30, 2012.
Applications are considered based on their alignment with the priorities outlined in the province’s recreation and sport strategy, Active, Healthy Newfoundland and Labrador (2007). These priorities include providing increased access to programming for all residents; making the best use of community facilities; building community capacities, and promoting the inclusion of traditionally under-represented groups, especially Aboriginal groups, women, seniors, youth, and persons with disabilities.
For program guidelines and applications:
- visit www.tcr.gov.nl.ca/tcr/formsandApplications/index.html#Recreation
- contact the Recreation and Sport Division at 709-729-2829, or
- e-mail recreationsportgrants@gov.nl.ca
A Team of Labrador Huskies in Happy Valley – Goose Bay
NL NDP Leader Lorraine Michael (MHA Signal Hill – Quidi Vidi) and Christopher Mitchelmore (MHA Straits-White Bay North) had the pleasant opportunity to participate in a short ride at Northern Lights Mushings in Happy Valley- Goose Bay.
Ms. Michael after harnessing a husky took a seat on the basket sleigh as I had the opportunity to lead from behind wearing my seal skin boots. I have been on snowmobile over the years and loved the ride as a child, however, there is such a feeling of tranquility as the smooth ride one feels as the Labrador huskies gently pull you across the snow.
The pure bred Labrador Huskies are magnificent animals, who do their job well. I can only imagine in the early 1900′s when Dr. Wilfred Grenfell would take to the North Coast of Labrador and Northern Newfoundland via dog team to provide essential medical services. It is delightful to see that some people of Labrador are continuing the traditional way of transportation.
There is something unique about the Labrador Husky:
The Labrador Husky originated in the Labrador portion of the Canadian province of Newfoundland and Labrador. The breed probably arrived in the area with the Inuit people who came to Canada around 1300 AD. Although they were once very closely related to other Northern breeds, such as the Siberian Husky, they became isolated in Labrador. Their history of being bred with wolves does not mean that they are wolf-dogs, nor do they have any recent wolf ancestry. However, they still retain some of their wolf-like physical features.
Of all the northern dog breeds, the Labrador Husky is one of the rarest, with less than an estimated 50-60 purebred Labrador Huskies currently identified in Labrador.[citation needed]. As a result, the breed is not well understood by many dog breeders. (Source:http://en.wikipedia.org/wiki/Labrador_Husky )
My time with the Labrador Huskies was truly a remarkable experience. If you ever have the opportunity, I highly recommend you take the time to ask questions about the breed, their contribution to way of life in the “big land” and enjoy the ride.
A special thank-you to Northern Lights Mushings! You’re hospitality, knowledge and passion for the preservation of the Labrador Husky is to be commended. I hope you continue for generations to come!
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Christopher Mitchelmore, MHA The Straits-White Bay NorthAnother Reason to Live Rural Newfoundland & Labrador
There are many reasons to Live Rural NL – the image above is certainly one of those. This winter scene from Croque, NL instantly brought warm feelings and a smile to my face, despite the cold day of January 24, 2012.
The proportion of snow on the rooftops of the fishing rooms is the perfect contrast to the slowly fading red paint. It is evident the burgeoning fishery is in decline. Although, the community like Grandois, faces a decreasing population – it offers endless opportunities for tranquility and is a photographers dream.
Croque is 20 km via gravel road from neighbouring Main Brook. This community has a French cemetery, waterfront properties, walking trails and many natural wonders.
Experience the Great Northern Peninsula -
Christopher Mitchelmore, MHA The Straits-White Bay NorthThe Lure of Labrador – When will we be connected?
The Strait of Belle Isle at its shortest distance is just 9 miles of water. In the 1970′s there was drilling on both ends of the Strait to build a tunnel connecting the island to mainland Canada. All of this ended with a change of Government. A tunnel does not appear to be on the radar of Government at any level. It makes practical sense to work with Quebec to cost-share this project as they complete the Lower North Shore Highway, Route 138 in the next 5 or so years.
This completion of this Route will significantly change the way one travels, as commercial traffic will be re-routed from Montreal using this highway and a much shorter ferry crossing. I would even be able to drive to Montreal to see the Habs play the Leafs. With or without a tunnel, there must be appropriate planning to deal with capacity on the Route 138, Route 430 and Trans-Labrador Highway. There are services and business opportunities that will come with these new highways. The opening of the Trans-Labrador Highway saw an increase in 18% ferry passenger traffic in the Strait of Belle Isle from May-October from 65,000 passengers to 77,400. Will we be ready for Route 138?
Why not build a tunnel? They have built the Chunnel connecting London, England to Paris, France by underground tunnel and train. The Scandinavian countries have several underground tunnels spanning a far greater distance than just 9 miles and comparable, if not worse weather conditions. There may be significant cost-savings by completing this project, as the Feds would not need to subsidize Marine Atlantic at their current levels. A greater focus could be placed on passenger traffic and promote tourism, as well as reduce user rates.
As a means to re-ignite economic activity on the Great Northern Peninsula, this is one of the many answers. Newfoundland & Labrador is one province and should be connected. We should be a part of mainland Canada, as is the case with every other province and territory in the country.
In the meantime, I continue to see the Big Land every day when I awake from my bedroom window and the lights twinkle at night. Some day that Lure of Labrador will be that much closer.
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Christopher Mitchelmore, MHA The Straits-White Bay NorthSealskin Snowshoes – Perfect for the Great Outdoors
Snowshoeing in the great outdoors on the Great Northern Peninsula is a favourite pastime for many residents. I decided that this is an activity my two visiting friends must also experience. I took my three pairs and off we went.
The woods is the perfect place to get-a-way from it all!
The powdery white stuff is quite magical stuff. After walking several kilometres, we say footprints of rabbits, snow on trees and could breathe the clean pristine air on the Great Northern Peninsula.
When one turns around to look back at the road just traveled, one may find the journey was not easy getting to this point, but the experience worth the push. We certainly made a detour, but that was part of the fun.
At my office I have a plaque that reads:
“Don’t worry about the destination, even if you stray, the most important thing is what you have learned along the way” – All roads lead to success, even detours. - Anon.
So grab your sealskin snowshoes and experience the great outdoors. Don’t worry if you get lost, the detour will be worth it.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Sealskin Slippers for Christmas? (liveruralnl.com)
- A Royal Screech-In from the woods (liveruralnl.com)
- MHA visits GNP Crafts – Purchases Seal Skin Products (liveruralnl.com)
The Old Wood Stove
The old wood stove has provided heat to Newfoundland & Labrador homes for hundreds of years. Like many rural homes, the primary source of heat is wood – which helps to keep demand for electricity low.
At the cabin – one simply can not miss out on the experience of enjoying a cup of tea made from the pristine pond water and boiled on the stove. We enjoyed a lovely breakfast of eggs, bacon and toast with Tetley tea.
I remember as a child making toast bread using an old wire coat hanger. Those hangers are getting harder and harder to come by. So if you have one, keep it for the cabin so you too can make toast over the heat of the old wood stove.
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Christopher Mitchelmore, MHA The Straits-White Bay NorthA Royal Screech-In from the woods
There is a rite of passage for those who visit Newfoundland & Labrador and want to be an honorary citizen – this ritual is known as the Screech-in.
I brought this custom to the Czech Republic as part of the Canadian Nation to Nation celebration in 2007. With 1500 people at the Face2Face Club, some dressed in Halloween Customs (myself a Canadian Mountie), enjoying pancakes with maple syrup, nanaimo bars, Ceasers and lots of trick or treat items. The visitors were given a presentation of all-things Canadian and then a game was played. The Canadian Lumberjack Challenge for Honorary Citizenship:
Round 1 – Three Individuals chug a bottle of Canadian Maple Syrup
Round 2 -Two Individuals chugging a giant Molson Canadian Beer
Round 3 – Had myself as Captain Jack and my trusty assistant Sparrow deliver a Screech-in wearing a poncho and yellow rubber boots. We determined the stage was owned temporarily by the Newfoundlanders, which permitted the Screech-in ceremony. As the person completed the tasks he was made an honorary Newfoundlander. In turn, because Newfoundland joined Canada in 1949 – he would also be an honorary Canadian.
This was the first visit to Newfoundland and Labrador for my German friend, my Swiss friend had been before and was Screeched-in at Christians Bar on George Street. It was my pleasure to break out the South Wester and let the ceremony begin. My first from the woods…
Each Screech-in ceremony has a few variations depending on who is delivering it. I always ask “where ya from?” ”Do you want to be a Newfoundlander?”
We begin by talking like a Newfoundlander and throwing out a few lines. After talking like a Newfoundland. I ask ‘em to get down on their ‘knucks. It typically gets a puzzled look. After a few repeated requests they get down on their knees.
Then they get the stamp of the Newfoundland map drawn on their forehead. Since, I was in the cabin, I improvised with an ice candle (icicle). Then I usually take the salt water and baptize them; however, in this case I used pond water.
Next we sang a tune and danced a little jig. After talking, dancing and being christened, next the person must dress like a Newfoundlander.
Since we were in the forest, I did not have my trusty rubber suit, rubber boots or hat. Instead I handed over my South Wester’ hat and had him put on my wooden rackets (snowshoes w/sealskin). I was not handing over my sealskin boots, belt or wallet.
After looking like a Newfoundlander – one must eat like a Newfoundlander…First Newfie Steak which is bologna.
Normally, I’d have some Purity Rum n’ Butter Kiss candies (quintessentially, from Newfoundland & Labrador). Instead this time, I included my Swiss friend and he handed over a Lindt chocolate ball.
Next is the Screech Rum! Before we drink though – we always get the person to say:
“Indeed it is me ol’ cock and long may your big jib draw” - I point out my translation:
“indeed it is’: here we are
“my ol’ cock”: cock comes from Olde English meaning buddy or friend. So: my old friend
jib: sail of a ship
draw: gust of wind
If a good gust of wind hits a sail of a ship, one will have smooth sailing.
Translation: Here we are my old friend, smooth sailing.
Leave it too a Newfoundlander to made a long and fancy way of saying cheers!
Down the hatch. Next comes the Kissing of the Cod. Now since the moratorium in 1992, it is quite difficult to get a cod fish. I won’t get on a rant about that today. So instead we used a whitefish or smelt that was caught by us a few days prior.
The facial expressions are priceless…Pucker Up
After completing all the tasks, my friend has been granted the rite of passage by the Royal Order of Screechers – presented his certificate of being an honorary Newfoundlander.
If you come to rural Newfoundland & Labrador, check with the local pubs. If you are not successful, look me up as I would be happy to conduct the Screech-in ceremony, so you too can be an Honorary Newfoundlander.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthWind Power….Why Not?
During a visit to L’anse Aux Meadows, this photo of an overworked Canadian flag was found. It clearly illustrates the tremendous impact the wind has on that area. In Conche and Englee, I have similar photos of worn out flags by wind. As well, in my own community in the Straits region – flags are replaced on a regular basis due to the consistent amount of wind. So I ask, wind power? Why not?
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Christopher Mitchelmore, MHA The Straits-White Bay NorthA Hospital Like No Other – Visit the Rotunda in St. Anthony, NL
Curtis Memorial Hospital was built-in the 1960′s – a sophisticated medical facility at the time servicing the Great Northern Peninsula and many parts of Labrador. The John M. Grey Centre, a modern personal care facility is adjacent to the hospital and now falls under the banner of Labrador-Grenfell Health. Unlike most medical facilities – this hospital has a rotunda with a unique offering of murals that are dedicated to the people of Northern Newfoundland & Labrador.
These are the Jordi Boney Murals, which circulate around the Main Entrance. This ceramic masterpiece is forever a gift to the people and our way of living. One will see images of people, fish, trees, snowshoes and water. An important means of subsisting from the land & sea.
If you have the opportunity the next time you are in St. Anthony pull into the Hospital and take a few moments to find the meaning behind the images circling the walls.
The Great Northern Peninsula has a unique offering!
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Christopher Mitchelmore, MHA The Straits-White Bay NorthPolar Bear Visited St. Anthony, NL…Many Moons Ago
This was not the first or the last Polar Bear to find its way into the Town of St. Anthony on the Peninsula`s Northern Tip.
The bear is quite impressive in size as my friend stands at over 6 feet in height. I had taken the time to read the article again which made the Northern Pen Newspaper many moons ago. There is a back story as to how it ended up being preserved and how it died. I won`t spoil it for you, but recommend if you are in Town to visit the preserved bear at the Town Hall during regular business hours.
This is about as close as I`d like to come with a Polar Bear.
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Christopher Mitchelmore, MHA The Straits-White Bay NorthWhere the Norse settled 1,000+ years ago…
This is where the Norse lived more than 1,000 years ago. The remains of houses, workshops and outer buildings are present by the impressions still left in the ground. Imagine living in L’Anse aux Meadows and having to withstand the harsh winter climate. Today this is a Parks Canada and World UNESCO Heritage Site which in season has more than 30,000 visitors.

A look from the mounds one can see a re-constructed site, where one can get educated on a day in the life of a Viking. This was my first time visiting during the winter. It was bitterly cold, as the wind came from the water. If I was living as a Viking, I would stay near the fire or make sure I was wearing my sealskin boots (they probably used sheep skin).
The Great Northern Peninsula is home to many firsts – including the Norse being the first to re-discover North America, as Native people were already inhabiting this island. We have a connection to many parts of Europe as a point of first contact with the Basque coming in the 1500′s, Captain James Cook, the French, English, and Irish settlers shortly thereafter. We have a long-standing history from the First Maritime Archaic Indians, Paleo-eskimo, Groswater-Eskimo and recent Indians to the point when Europeans came to North America. The proof is at L’Anse aux Meadows, NL on the Great Northern Peninsula – you may want to find yourself here too!
This site has been showcased in the Province’s Award-Winning Tourism Ads – you too may want to find yourself exploring the Viking Trail, Route 430 and experiencing what life was like living as a Viking more than 1,000 years ago.
Live Rural NL - Christopher Mitchelmore The Straits-White Bay North
Related articles
- Our Wooden Homes – Bell Island, NL (liveruralnl.com)
- A Great Viking Feast -Leifsburdir (liveruralnl.com)
Caribou Stew – Don’t Mind If I Do!
In Rural Newfoundland & Labrador it would not be uncommon to enjoy wild game as part of the regular rotation of meals from the kitchen. Upon returning home we were greeting by a pot of caribou stew – after only hours before experiencing a live herd crossing the main highway. I assure you we did not take any bounty for the road.
A delicious mixture of chunks of caribou meat, celery, potatoes, carrot and turnip. I recommend if you ever have the opportunity while in Rural Newfoundland and Labrador to try caribou.
Experience the Great Northern Peninsula -
Christopher Mitchelmore, MHA The Straits-White Bay North
















































