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It’s All About Regional Marketing…

In 2010, my mom and I traveled to Ireland. We rented a car and went from Cork-Kinsale-Killarney-Galway-Sligo-Belfast-Giant’s Causeway-Dublin-Kilkenny-Waterford-Wexford-London. Cork is Ireland’s second largest city (about the size of St. John’s, NL), however, just a short distance away is Kinsale, a small town that is known for its food culture. With 2,257 people it is about the size of St. Anthony on the Great Northern Peninsula. The regional marketing had us take the drive to the neighbouring community. It was an experience!

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The Provincial Government has cut its marketing budget by 25%. Despite winning 183 awards and being internationally recognized, the market for the International, out-of-province and local market is highly competitive and stakeholders will have to do more to market their business to maintain their bottom lines. I believe it’s all about regional marketing, let’s pool our resources and develop vacation guides, business directory, updates, mini-sites and more in a modern Viking Trail Tourism website.

Check out how Kinsale market’s itself: http://kinsale.ie/.

The Great Northern Peninsula has many reasons for which one must visit. Here is a short-list:

  • Gros Morne National Park, WORLD UNESCO Site – home to the Table Lands and 155,000 visitors annually.
  • L’Anse aux Meadows, WORLD UNESCO Site – more than 1,000 years ago, the Vikings were the first Europeans to re-discover North America. The only authenticated North American viking site. Nearby, Norstead Viking Village & Port of Trade is home to the replica viking ship, the Snorri. Wonderful cuisine en route: The Daily Catch, Northern Delight, Snow’s Take-out and The Norseman Restaurant.
  • Community of 50 Centuries, Bird Cove – for more than 5,000 the Maritime Archaic Indians, Paleo-Eskimo, Gros-Water Eskimo and recent Indians. As well, a Basque presence and Captain James Cook cairn. Port au Choix National Historic Site has unique interpretation of archaeology and history.
  • The French Shore (Petit Nord) – Conche’s Interpretation Centre is home to a 222 ft tapestry depicting the French history, the Granchain Exhibit is found in St. Lunaire-Griquet
  • Grenfell Historic Properties - highlights the legendary Sir Doctor Wilfred Grenfell, his International Association, residence and his economic development through the co-operative process. Grenfell Historical Foundation and Handicrafts remain an integral part of the continuing story. Grenfell Memorial Co-op is the Newfoundland & Labrador’s oldest consumer co-op. Nearby are the Jordi Bonet Murals, Northland Discovery Boat Tours, Polar Bear Exhibit & Fishing Point Park.
  • Burnt Cape Ecological Reservehome to more than 300 plants, 30 of which are rare and one Burnt Cape cinquefoil, which the Great Northern Peninsula is the only place in the world where this species grows. Raleigh is also home to a fishing village and carving shop.
  • Leifsbudir – The Great Viking Feast is the only sod restaurant in North America, built into the rock of Fishing Point, St. Anthony
  • GNP Craft Producers – a unique gift shop that makes seal skin products and shares the history of seal skin boot making. In nearby Flower’s Cove one will find “Seal Skin” boot church. The community is also home to thrombolites (existing on just a few places on earth).
  • Deep Cove Winter Housing Site - a National Historic Site is an open air museum which highlights the way of life residents experienced in both summer and winter living. It is south of Anchor Point which is home to the peninsula’s oldest consecrated cemetery.
  • Torrent River Salmon Interpretation Centre - the Interpretation centre in Hawke’s Bay is a must for the salmon enthusiast. Beyond the mighty Torrent, many salmon rivers exist in Main Brook. Roddickton-Bide Arm is a great place to also participate in recreational hunting and fishing, it is home to the natural Underground Salmon Pool.

An array of walking trails, nature, wildlife, icebergs, whales, recreational hunting and fishing, picturesque outport communities, attractions, shops, restaurants,  crafts, festivals, events,  local culture and heritage and people who will make any visit a treasured experience on the Great Northern Peninsula. We make need to take a page out of Kinsale’s book, and work as a region to pool our marketing resources and create a more dynamic on-line presence that takes in our region’s unique offerings!

Experience the Great Northern Peninsula & start planning your vacation today!

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Marketing Outport Newfoundland & Labrador

Newfoundland & Labrador has marketed ‘outport’ or rural parts of the province in its award-winning tourism ad campaigns.

Innovative rural companies like Auk Island Winery in Twillingate are continuing to add flavour to the tourism experience. Newfoundland & Labrador takes pride in its unique local berries, such as patridgeberry, bakeapples, squashberries, as well as our very own Screech Rum. This company typically makes berry wines and sells quintessentially on Newfoundlandia.

I have tried bottles that are called, “Moose Juice”, “Krooked Cod”, “Jellybean Row” and “Funky Puffin”. I believe part of my purchasing of this product is curiosity, but primarily to support a local business that prides itself in all things Newfoundland & Labrador.

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The imagery on Outport Wine, which includes an iceberg, outport boats and fishing rooms. The splash of Screech just adds to the authenticity and certainly begins the storytelling process.

This season I hope to tour Auk Island Winery and taste many other wines they have produced in various shapes and sizes. Let’s keep being creative and expand the rural economy and our visitor experiences as we celebrate traditional and modern-day outports.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Mitchelmore questions commitment to rural job creation

NDP critic for Innovation, Business and Rural Development Christopher Mitchelmore (MHA, The Straits-White Bay North) says government’s approach to job creation in rural Newfoundland and Labrador is sadly lacking in vision.

“Government is dropping the ‘rural’ from the Department of Innovation, Business and Rural Development with cuts to RED Boards, Employment Assistance Services, and no real plan for creating jobs from the ground up,” Mitchelmore said in the House of Assembly today. “Megaprojects create boom and bust economies and forced migration, and tear away at the social fabric of our economy.

“When will the minister of IBRD get serious about rural job creation and prevent further mass outmigration from decimating the rural landscape?”

Mitchelmore says encouraging job creation in rural Newfoundland is a vital part of ensuring economic health for the province. He pointed to wharf development as one possible option that has worked in parts of the province and could work in others.

“Government has invested $23 million since 2003 into aquaculture, including six biosecure wharves,” he said in the House. “Without this investment some 1000 jobs and $400 million dollars would have been lost.

“The forest industry on the Great Northern Peninsula impacts more than 150 workers and can prove to provide significant returns.

“When will the minister of Natural Resources commit to providing a needed wharf to Roddickton port to sustain an industry, jobs, and rural communities as well as putting needed money back in the provincial treasury?”

What a view today on the Great Northern Peninsula…

The Great Northern Peninsula has a unique offering including the presence of abundant nature and wildlife. Today as I drove from St. Anthony to Green Island Cove I was greeted by a small heard of caribou in Eddies Cove East and pulled over to wait for them to cross the road. After driving through this tiny community in “The Straits” to the south I saw a total of nine caribou. It was unusual for them to be grazing for food on the opposite side of the road adjacent to the frozen Strait of Belle Isle with Labrador dominating in the background. It was one of those moments when you stared in amazement. I was fortunate to have a camera and able to pull over and take a few photos. See the gallery below:

A visit to the Straits region of the Great Northern Peninsula may be the perfect opportunity for you to get your glimpse of these beautiful animals.

Sometimes, the best surprises don’t cost you a thing.

Christopher Mitchelmore, MHA
The Straits-White Bay North

 

We all have stories to tell…

We all have stories to tell. We share them with our friends, family and even the world through the social media. There is a time and space for this type of art form. I use my blog as a forum to share knowledge of culture, people, landscapes, business, heritage and history of the Great Northern Peninsula.  Our way of life has been viewed by nearly 180 countries world-wide and edging closer to 200,000 views. I may not have the talents of my grandfather Mitchelmore for storytelling, but I do my best to convey what is truly authentic to rural Newfoundland & Labrador.

This past weekend, my sister and I had a unique opportunity to be in the audience at the St. John’s Arts & Culture Centre and were spectators to a performance scripted by a local playwright, Megan Coles.

Our Eliza is real – authentic. A true depiction of what life was like growing up in rural Newfoundland & Labrador not so long ago. It is masterfully crafted – capturing the audience from the first soundbite as it works its way through a powerful coming of age story. One exuding Newfoundland humour and wit, colourful language and actions that will keep you wanting more, long after the curtain closes. Our Eliza is the type of story that must be told beyond centre stage, it should be shared with Outport Newfoundland & Labrador – one of which we can all reflect upon as to who we truly are as a people – a society.                                                                                                 -Christopher C. Mitchelmore, MHA

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When I picked up my tickets at the box office, I was asked my address. I responded, “Green Island Cove”. The person asked where that was and I said, “The Great Northern Peninsula”. She said, I will be in for a real treat with tonight’s showing and that it has been getting great reviews from those in attendance. This certainly raised my expectations, especially since Friday and Saturday night’s performances had sold out.

The very first soundbite set the stage of framing for the audience the hardship the moratorium would have on our way of life in rural Newfoundland & Labrador. Actors Greg Malone (Author of “Don’t Tell The Newfoundlanders”), Joel Thomas Hynes and Renee Hackett turned the clock back more than twenty years and had us reminiscing only in the stories our parents and grandparents could had told us. Our Eliza, is the typical Newfoundland girl, who becomes a woman and the glue that kept many of us together especially when times got tough. The modest, yet powerful story that lasted about 1 hour and half was filled with humour, wit and antics in which I could easily relate. I do not want to give away the story-line  I want you to go experience it for yourself.

These talents have engaged in putting our culture, our life experiences into performance, which brings together many art forms. We can all learn something about our roots and the role in which space plays in it. I took a Newfoundland Society & Culture, in which I learned much about community order and our every day space. It was pleasing to hear writer and co-producer Megan Coles, and co-producer Shannon Hawes, founders of The Poverty Cove Theatre Company open the show highlighting the minimalism utilized in staging, as well as the desire to be able to tell this story in non-conventional spaces. On March 2 & 3, the performance has found a home in the Library of the St. John’s Arts & Culture Centre. You can purchase tickets at www.artsandculturecentre.com.

Thank you Megan Coles for sharing with us your creative talents and all those involved with the current production. You have made Our Eliza, a part of all of us. I only hope this story gets told throughout rural Newfoundland & Labrador where it can be at home, especially the Great Northern Peninsula.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Inspired by our Lifestyle & Fishing Heritage

The Great Northern Peninsula has been known as “Petit Nord“, it has been inhabited by the Aboriginals, Vikings, Recent Indians, Basques, French, Irish, Scottish and English settlers. Life has existed because of the fishery, and continues even today.

Products created by local artists dominate my office at the confederation building and complement our rich fishing heritage. Hanging on the wall is an original painting done by Danny Rose that depicts Flower’s Island Lighthouse and continues to include an iceberg and shipping vessel. The lighthouse played a critical role for safety, with radio operators on-site as well.

The fishers are splitting their fish, near Noddy Bay on the tip of the Great Northern Peninsula in another. This piece was done by William Bartlett. The artwork has a very unique look, especially when you take a closer look at the facial expressions of people.

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My most recent purchase is “Le Mousse”, the French fisherman. I purchased this on-site at the French Shore Interpretation Centre’s Guardian Gift Shop in Conche, NL (www.frenchshore.com). This was created by the very talented Loretta Decker of L’Anse aux Meadows. She is much better at staging her photos, so I borrowed this image (full credit to Loretta Decker below). I’m told this fisher could resemble me, you will have to be the judge.

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Ms. Decker also does Viking Troll dolls. Images can be found at Norstead Viking Village Inc.’s Facebook Page. We must support our local artists and craft producers. Their ideas and creativity touch the lives of many and do so much more to promote the region, its history, heritage, people and culture.

We must continue to develop unique products that illustrate our rich and vibrant culture on the Great Northern Peninsula. It can be done. There are lots of new opportunities to create, market and share the wonderful stories of our past, present and future.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Live Rural NL blogger visits Penny Lane

There are places I remember, all my life…the Great Northern Peninsula will be one of those places. The line is from one of my favorite  songs, “In My Life” by the Beatles. For many years now I’ve love their music, but certainly didn’t appreciate Paul McCartney’s stance with former wife, Heather Mills-McCartney about the Canadian seal hunt in 2006. I will continue to support this humane hunt; it has been a tradition in my family for centuries as a means of both income, subsistence and necessity.

After living in Europe during 2007, I travelled nearly 30 countries but did not make it to Liverpool, UK. It would be 5 years later, September 2012 that I would walked Penny Lane.

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While on a taxi tour with an American, Aussie and two die-hard seniors from New Zealand got a get day trip experiencing many facts about the Beatles, former residences, milestone moments in the city and where they got inspiration for many of their sounds. It had to have been the best 10 pounds I spent, unless one counts the pints of English ale.

In Penny there is a Barber Shop…we had the opportunity to stop in and say hello.

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Strawberry Fields Forever…nothing to get hung about despite what John’s Aunt had told him.

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A visit to the church yard to see all the lonely people – Eleanor Rigby Father McKenzie (Vicar McKenzie)OLYMPUS DIGITAL CAMERA

We all live in a yellow submarine, a yellow submarine, yellow submarine…

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This one was belted out from all of us while on the taxi tour. We’ve played a few of these tunes at home on the Great Northern Peninsula on the Beatles edition of Rockband. I’m typically the drummer, but certainly can not compare to Ringo Starr. It’s pretty inspiring when music crosses generations. I like many of the bands my parents did and my mother will even chime in with her rendition of eight days a week on Rockband. I’m not sure that we will sell any platinum albums, but we certainly know how to have fun.

There is something wonderful and uplifting about music. We certainly have that ability in Newfoundland & Labrador to write, play and sing about our way of life through our traditional Newfoundland folk music. Where do you get your inspiration? For me, I get inspired by the sights, sounds and people around me and write about them on this blog, liveruralnl.com.

I later toured the museum of The Beatles Story, which had memorabilia, story boards and displays tracing the group through the years.

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That evening I decided to visit the Cavern, where The Beatles would perform in their early years. Live music was played covering many of my choice Beatles songs.

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A wonderful evening. I met two Brits, who worked for the Red Cross (one who resembled a local Telegram reporter) and a Spanish lady as we traced the footsteps of the Beatles after the band finished at the Cavern. We would go to the Grapes and chat with other locals. It made for a memorable last evening in Liverpool. The Beatles story is a magical experience and I would recommend to fans, if you can  take the time to visit this modern-day city.

It is amazing sometimes how you can live in a place, as I did in London and not take the time to visit Liverpool. However, I am not richer for having had the experience and most likely the wait made me appreciate it even more. For those of you that have yet to experience the Great Northern Peninsula, I encourage you to come to the very Northern Tip…it is well worth the experience, maybe you too will find your inspiration around every corner.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Community Spirit Soars in Town of Main Brook

The Town of Main Brook may have a small population of about 250 people, but it soars with community spirit. The Come Home Year Celebration brought hundreds of people back home in 2012 and it was evident that residents and those with a connection to the community are there to support it. It is quite exciting to see the Town, Recreation Committee, Development Association, Come Home Year Committee, businesses, residents and others are pooling together to raise the roof to building a community centre. Working together, sharing resources is the best way to reach a common goal! All the volunteers deserve a big round of applause. The workers are doing a wonderful job in putting together the building in bone chilling temperatures.

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It is important for any community to have a meeting place for friends and family to gather. This will piece of infrastructure will certainly help attract more families and retirees to this tiny town that has a K-12 school, service station, meat shop, wilderness resort, accommodations, food services, sawmill, grocery store, fire department, fish plant, post office, liquor store, development association, Town council (water & sewer services), high speed Internet, cell coverage, near airport and larger business centres of Roddickton-Bide Arm and St. Anthony.

Main Brook is a part of the French Shore, with a presence of French before the English settlers. People came to Main Brook because of the rich forest resources. Bowater‘s created a company town in the 1940′s. The population grew to more than 300 and Government appointed a town council prior to confederation. The economy thrived for decades with several expansions, until a downturn in markets and new technologies would devastate this one-industry Town in the late 60′s, early 70′s.

There appears to be such a rich history around the Bowater lumber camps. I remember my grandfather telling me stories of his days with Bowaters. It would be an interesting economic development to re-create the Bowater lumber camps as a new economic driver. One could learn about the forest industry of years gone by, get fed at the cookhouse, sleep in the bunkhouse and also spend some time learning to saw a cord of wood. This would pair well with the outdoor hunting, fishing and recreational experiences this town offers locals and tourists. It may be time to create an open-air museum and re-visit our roots.

The Town has not been sitting idle with an active sawmill that has been in the Coates’ family for generations. In addition, it has transitioned to be an inclusive fishing community, where a number of residents and those from surrounding area maintain seasonal employment at a local fish plant.

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There are many unique photo opportunities when you drive around this planned community. Bring your camera!

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You will find no homes for sale, but land is available and there are planned sub-divisions. Get yourself a view of Hare Bay, bring your ideas and be a part of a community that has a lot of spirit.

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Christopher Mitchelmore, MHA
The Straits-White Bay North
 
 
 


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A Winter Wonderland – Roddickton, Newfoundland & Labrador

Roddickton coined “Moose Capital of the World” is also a winter wonderland. I took some time to visit some residents, talk about local issues and take a few snaps a long the way.

I couldn’t resist capturing this snowman. It reminded me of family and how they are the cornerstone of our lives and society. One evening back  in senior high I was studying for a biology exam with my cousin when the snow began to fall. You know that perfect wet stuff? Well, we could not resist. Our inner child said, “build a snowman”. So we listened! We even got a chair to help lever the snowballs. It was spectacular! I love seeing when individuals, children, parents and others bring out their inner child and build there very own snowman.

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Roddickton is known as a lumbering town – home of Lumberjack’s Landing and it surrounded by big drokes, towering trees and rich forests. Dr. Wilfred Grenfell founded local cooperatives and started a saw mills and farm in Canada Bay more than 100 years ago, as he understand having paid employment was another means of promoting good health. This initiative would lead to the eventual development of the Town of Roddickton. Despite challenges in the forest industry, it remains a vital part of the Town’s economy today. I snapped a photo of a nicely packed tier of firewood. There is nothing like the heat from an old wood stove on a cold winter’s day.

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Does anyone know more about this vehicle? It certainly appears to be resting during the winter.

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Agriculture has played a role in this Town, with grants going back to pre-confederation. There is opportunity for more growth and it’s nice to see the presence of a tractor.
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This Town, like Englee was dealt an economic blow when it lost its fish plant several years ago. It joins many other Towns in the District that are left with former fish plants that were once a pulse of the community and are now idle and derelict. There are still fishers in the community, lots of life and activity. Below is a picture of the ‘Jolly Rogers”.

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Roddickton – boasts a mountains backdrop and is surrounded by both water and rich forests. It is a nature lover’s paradise! If one enjoys winter life, then come visit this Town of great snowmobiling and outdoor adventure. If you are unable to make a winter visit then why not join the summer fun? 2013 is Come Home Year in Roddickton from August 5-11th.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

 

Conche, Newfoundland & Labrador on a Winter’s Day

Conche, Newfoundland & Labrador is a Town of the Great Northern Peninsula that is tagged as “The Beauty Spot of the North”. It like Fogo Island, should be one of the Top 10 Destinations to visit in the World – rich in culture, vernacular architecture, French history and overflowing with local knowledge. This place does exist, so add it to your vacation in 2013!

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The view from the cove on a winter’s day can be enchanting…

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Conche is also a vibrant fishing community, with a number of small boat fishers and those harvesting shellfish. An active fish plant still is seeking employees based on advertisements in the local paper. What a wonderful community to be able to earn a living. Why not consider putting in an application at Conche Seafoods Ltd?

What a great view of Lar’s Place in the photo below:

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This wharf depicted below is a pleasure to view. It has since been updated with new lines as it continued to survive elements. The Newfoundland Flag has nearly been weathered away. Don’t despair though, from walking trails, snowmobiling and interactions with local Conchers will make the visit in winter well-worth the trip.

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If you cannot make a winter’s visit to Conche, NL, then drop by in summer. This Town is at the Heart of the French Shore (www.frenchshore.com) and 2013 is 300 years after the signing of the Treaty of Utrecht. It has North America’s only 222 ft tapestry on Jacobian-linen, make by local women depicting the culture, heritage and history on the French Shore and was designed by artist J.C. Roy. As well, July 25 -August 1, 2013 is Conche Come Home Year Celebration. It is not to be missed!

Newfoundland & Labrador Government must commit, develop a plan to pave Route 434 to Conche. It is a 17.6 KM gravel road that has received millions in realignment a few years ago. Without the hardtop, that invest is eroding down to the bedrock.

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Despite a gravel road, this Town is a destination – a must visit! While on the Great Northern Peninsula East, check out communities of Englee, Roddickton, Bide Arm, Main Brook, Croque & St. Julien’s-Grandois – you simply could not be disappointed. Experience the many wonders the Great Northern Peninsula has to offer.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Family Time – Remember when the capelin rolled in…..

I remember the excitement in Green Island Cove when the capelin rolled in the beach one summer around 1991.  It was the year my father made my little dip net. With all the fuss we rushed to the shore to join other members of the community with our buckets and started filling them with our dip nets. You had to be quick, because it was only a matter of time and they would be gone.

My great-great-aunt Lavinia, who turns 98 years-young this year was on the beach that day. She arrived a bit later and didn’t quite have her bucket full, so we helped her top up her catch. She remembers that day and we have talked about it on occasion in my past visits. She’s a lady full of energy and she has a remarkable way of telling a story. I know from our conversations she was always up for a good joke or a bit of fun.

If you ever get the opportunity to see the capelin roll, it’s one of natures wonders. As they rolled around Logy Bay-Middle Cove-Outer Cove this past summer on the Avalon, it brought droves of locals and tourists alike, creating much traffic congestion.

The capelin – a small forage fish is often the lunch of cod. It is good to see them a plenty. I certainly saw much capelin coming ashore in Englee this past summer. The cod are back and there are giant cod-fish out there.

I have a capelin that was made locally, which I hang on my Christmas tree each year.

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There are many opportunities to show off your talents. The College of the North Atlantic, St. Anthony Campus has a glass art studio and Norstead – Viking Village and Port of Trade, L’Anse Aux Meadows has a pottery studio available for us to make unique product. Why not carve and create a capelin mug, bowl, jewelry, Christmas ornament, glass coaster or pendant? We have so many opportunities, potential markets from local shops, craft outlets, on-line, Come Home Year celebrations and a number of cruise ships that visit the area. Now is the time to start marking product, be ready for those who visit and experience The Great Northern Peninsula.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Mummer’s Dance & Old Christmas Day Party

The Mummer’s Dance at the Flower’s Cove Lion’s Centre kicked off on Saturday – the eve of Old Christmas Day. We decided to dress up and kick up our heels as we celebrated tradition and the joys of the holidays.

We’ve pulled out boxes of old dress-up clothes, former Halloween costume gear and lots of accessories.  Some of the greatest fun with mummering is getting ready with your friends and family, as you dig through the mixture of colorful clothing to find the perfect ensemble. We had quite the band of merry mummers!

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We were the first group of mummer’s to arrive and opened the floor. Just minutes after our arrive we were joined by a dozen or so more mysterious mummers. The DJ then played the Mummer’s Song. I don’t think there were many people in attendance that left the floor for very long. A time to be had by all! There is not doubt in my mind, the spirit of mummering is quite strong and really experiencing a true revival on the Great Northern Peninsula.

Old Christmas Day has passed and the mummer costumes are put away for another season. I encourage you all to plan with friends during Christmas 2013 to plan an event or an evening of mummering in your community.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

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A Scoff at the Cabin…

I woke up at 5 AM today, the wind was howling and the weather temperature rang in at -20 degrees. The windchill made it feel like -37 degrees outside. It is on days like these I think of the warmth of the old wood stove, a nice cup of tea and fond memories at the cabin.

Every Christmas we draw family names on my Dad’s side where 7 families exchange presents with one another. This year, my Aunt Linda gave us presents. She gave my mother a lovely print our cousin originally painted of “A Scoff at the Cabin” in February 2008.  Depicted below are many of Newfoundland & Labrador‘s favourites, from Purity Hard Bread, Lemon Cream Biscuits served up with some Eversweet Margarine, Purity Jam, Homemade Bread, “Newfie” steak (bologna), a cup of tea with Carnation Milk, a shot of Newfoundland Screech and for dessert some Purity spearmint knobs.

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A cup of Tetley tea in the woods simply can not be topped! There must be something about the purity of the water flowing from the brook  and then boiled in a cast iron kettle over an open fire. While thinking about the cabin, I was able to enjoy a nice cup of hot chocolate from one of the mugs my aunt also gave me for the holidays. A wonderful glimpse of another Newfoundland tradition of Christmas Mumming! I had the pleasure to dress up for the 3rd Annual Mummer’s Walk, spent a night mummering in my home community and attended the Mummer’s Dance in Flower’s Cove dressed up with the gang (a post to follow).

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I like many Newfoundlanders & Labradorians enjoy our foodstuffs and traditions that are quintessentially ours. I thank my thoughtful aunt for the presents as she knows how much I love consuming culture.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

3rd Annual Mummer’s Walk Continues to Break Local Record

The 3rd Annual Mummer’s Walk was the most successful to date, seeing increasing numbers across all age ranges from the two walks held in Flower’s Cove and Anchor Point, respectively.  A total of 40 mummers or jannies participated in this year’s walk, with a wide range of ages from toddler to adult. There were so many, not all could fit in the photos. We even picked up a couple during the parade.

Can you guess which one I am?

Can you guess which one I am?

At 3 PM the residents of the Straits congregated at the Savage Cove church basement and paraded around the community. The band of merry mummers waved at vehicles and those looking on from their windows. It was quite the sight!

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There were big ones,

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and small ones…

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At the end, we all returned to the Church basement listened to the Mummer’s Song and other Christmas tunes. Everyone sat around enjoying a cup of hot chocolate, Purity syrup and other goodies. Special thanks to organizers Trudy C. and co-founder, Sabrina G. for continuing to ensure the mummer’s walk continues on the Great Northern Peninsula. As well, big thanks for all those who helped in any way and getting involved. It was great to see many families and youth interested in keeping a tradition that was so vibrant in rural Newfoundland & Labrador. Also, the Straits Food Sharing Association benefited from non-perishable food items.

We look forward to continued growth next year as the fourth annual will be set during the Christmas season. Please take the time this Christmas to go door to door, visit your friends and neighbours – find those old sheets, ugly sticks and pillow sacks. Happy jannying!

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Christopher Mitchelmore, MHA
The Straits-White Bay North

3rd Annual Mummer`s Walk – December 28th

The tradition and spirit of mummering continues on the Great Northern Peninsula and we invite everyone to come join us for the 3rd Annual Mummer`s Walk to be held on December 28th, starting at 3:00 PM at the Savage Cove Church basement.

Mummer

I`ve always loved the concept of mummering. Growing up it was referred more often to us as jannying, but the Simini song, “Any Mummer’s Allowed In?” has popularized the term “mummer”. When I was younger, my cousin and I dressed up as jannies. We would dress up all silly carrying a stick to fend off those who tried to unmask us. We would visit friends and neighbours and disguise our voices. They would offer us cake and drink and the guessing game would begin. If they named you correctly you have to reveal your face, if not, your identity were to always remain a mystery.

Mummers

In 2010 after moving back to Newfoundland & Labrador from working in Western Canada, I had been conversing with another friend who had moved back and she had talked about too how much she loved mummering. She came up with the idea of a mummer’s walk and event that brings the communities together where we live and also encourage an annual mummering night in each community. In 2010, the 1st annual mummer’s parade was held in the administrative centre, Flower’s Cove. We decided to rotate the event in future years.

Last year, we moved the event to the Town of Anchor Point. It even brought some international mummer’s, two of my friends from Switzerland and Germany went mummering for the very first time. That evening we went around and visited friends and neighbours in the community in which I live. We had a band of merry mummers, there must have been a group of 7 or 8.

This year, I look forward to seeing mummer’s of all ages come out to Savage Cove. Tradition is so important to us all. Let’s not lose sight of this important aspect of our culture. I hope there will be lots of people in attendance for the 3rd Annual Mummer’s Parade.

Live Rural NL -

Christopher Mitchelmore, MHA
The Straits-White Bay North

A Cod Jigger Coat Hook

A couple of weekends ago I visited the St. John’s Arts & Culture Centre as the Craft Council had hosted their annual Christmas Fair. There were many artisans, artists and authors – all exhibiting their wares. A wide selection of textiles, stain glass, sculptures, Newfoundland & Labrador publishers, chocolates, ornaments, jewelry, photos, prints, sealskin and more.

I had made many purchases that day but I wanted to highlight my cod jigger coat hook in the photo below, which was handcrafted at the Green Family Forge.

St. John's-20121117-01226

The Green Family Forge has been a fixture in Trinity for more than 250 years in this province. The Trinity Historical Society proudly operates an active forge and has its handcrafted products for retail online. If you would like a custom-made product or purchase directly on-line to support one of our heritage industries their website is: http://www.trinityhistoricalsociety.com/shop_online.htm. The Historical Society realizes the importance of product development and gift shop sales to a non-profit. They have gotten creative by hammering out letter openers, coat hooks, fire pokers, key chains and more.

I am encouraged they are encompassing an important element of our culture, the “cod jigger” in a modern coat hook design that can be placed in the home or office. It is a conversation piece, a fixture – a realization that the cod fishery was the reason for the established permanent settlement in Newfoundland & Labrador.

Thirteen summers ago, I spent some time fishing cod with my father and had the opportunity to try my hand with the cod jigger. It will be a cherished memory, until I can take to the water and jig for cod again. This cod jigger coat hanger will be proudly placed in my home as a reminder of the importance of the cod jigger to our culture, heritage and history.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

 

The Good Old Hockey Game

And the best game you can name is “the good old hockey game” (Stompin’ Tom Connors lyrics)

I spent some time over the Remembrance Day weekend watching the annual hockey tournament hosted at the newly built Polar Centre, St. Anthony.  A total of 13 teams participated in the 19+ and 40 years of age and older category. Over the course of several games locals and expats showcased their talents. It was truly enjoyable to relax and enjoy the love of the game. I loved watching the players race after the puck, some in their mid-60s competing with those just rolling over 40 on the ice. Quite the dynamic!

Organized tournaments help boost the local economy through hotel stays, restaurants, beverage service, gasoline purchase and other retail sales. I have to admit that stadium poutine is one I recommend. Something about the chill in the air of crisp fries, melting cheese all smothered with gravy. Yum! It’s like getting your popcorn at the movie – a must!

I hope this is the first of many recreational and minor hockey games I’ll get to watch during the course of Fall and Winter. If you are visiting the Great Northern Peninsula, why not drop by one of our local stadiums to watch our talented youth and adults take to the ice? You could rent the ice or throw some rocks at the Polar Centre, as they have a curling option. As a curling fan of more than 20-years, I hope this year I’ll get to throw my first rock this season!

Arenas are avenues for Trade Shows, Conferences and Conventions. Let’s have that chili cook-off, traditional Newfoundland cooking competition or fishing exhibition locally. We have so many opportunities to exhibit our talents on ice or off. Our arenas are one of the many places you should consider visiting when you trek rural Newfoundland & Labrador!

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Enchanting Englee on a November’s Day

Englee has made the news over the past year on many occasions, but not for its natural beauty but for the eyesore and environmental hazard of the fish plant falling into the harbour. The plant has now been removed,  site re-mediated and boasts a beautiful view of the harbour. This marks the end of era, as the plant was one of the province’s oldest fresh fish processing plants in the province. We must continue to build on the heritage of fishery, as it exists in and around every nook and cranny of this province.

Englee is at the end of Route 433, which was built around an abundant fishing resource. Some residents of re-settled Great Harbour Deep, Williamsport and Hooping Harbour.  There is a real opportunity to capitalize on the heritage, as there is an established Heritage Home and much research undertaken of events and oral history compiled of local residents.

I encourage visitors to take the trek from Route 430 onto Route 432 (Grenfell Drive or cross-country road) and then to Route 433. You will not be disappointed with the views of fishing stages, rooms, individually built wharves, saltbox houses and other pieces of vernacular architecture. Drop by one of the three convenience stores or Cross Rocks Cafe to have a yarn. Walk the trails, look-outs and shore lines. Even on a warm November’s day, Englee is enchanting.

Enjoy island hopping as you explore!

Christopher Mitchelmore, MHA
The Straits-White Bay North

 

 

Caribou Crossing on Viking Trail

The Great Northern Peninsula has many natural wonders from fjords to forests, rivers to seascapes and wondrous wildlife. For the nature lover, it is a place to explore.

This past Monday (November 12) when driving the Viking Trail (Route 430) en route to Englee I had to make an unexpected stop for the mighty caribou.

A total of four caribou had crossed the highway and not a hunter in sight. I had taken my professional camera and quickly grabbed it, only to find it was missing its memory card. Despite loss of time, I did manage a few photos with the camera on a Blackberry Torch. It was a wonderful sight! I drive the Viking Trail and Route 432 on a regular basis and on occasion get the pleasure of spotting these animals.

It is evident there has been a population decline of the caribou. As a child one would quickly regularly spot herds of caribou in the St. Paul‘s region or around the St. Anthony airport. A significant decline in population has local impacts on other animal populations,  local food supplies, outfitting, eco-tourism and other economic and cultural opportunities.

When visiting the Great Northern Peninsula, you too may catch a glimpse of the mighty caribou, moose, array of birds or other wildlife on your journey. Keep your eyes peeled and safe travels!

Live Rural NL -

Christopher Mitchelmore, MHA
The Straits-White Bay North

REYKJAVIK OPEN AIR MUSEUM ARBAER

During September 2012, I traveled to Iceland on the low-cost orange airline, EasyJet, for less than $200 return from London. I wish there were more direct connections to Rekjavik from Newfoundland & Labrador, as one doesn’t have to go far to find similarities, especially my home of The Great Northern Peninsula.

I’ve talked about open-air museums in previous posts. I value these types of experience so visiting Arbaer Open-Air Museum was an obvious choice. Arbaer is a collection of older homes, representing a working village of the past inclusive of fishers, farmers and significant cultural values.

Typically this is a working village in peak tourism season with more than a dozen workers dressed in period attire and able to share their experiences with the visitor. During the off-season tourists can wander around the open air museum; however, unable to view the interior of the buildings. They do offer once a day, a tour at 1:30 PM. I arrived a few minutes late, was told that the I could catch the tour at the farm houses on the corner. I hurried down to what I thought looked like a farm-house, only to crash a lecture given to students of architecture. Needless, to say, we shared a good laugh and off to the farm I went (farmhouse depicted above).

In passing, there were sheep, Icelandic horses, chickens, pigs and other livestock.

The interior of the farmhouse illustrated how the older homes were built and insulated. The farm animals were kept in a compartment of the house, partly for warmth. We were able to see the cooking areas, stables and where the workers slept.

Inside the main house was typical living quarters of dining, one upstairs bedroom for all and a kitchen with cast iron stove. Below the iron is a cast iron waffle maker, has anyone seen one in Newfoundland & Labrador?

The tour continued to other small homes. These were typically fishers. The people on the corner are the architectural students, which I crashed their class earlier, measuring the home. The interior was quaint but had all the necessities.

After visiting the farm house, farm, multiple homes and a large warehouse filled with a period model of the city, transportation elements, including one of the island’s two locomotives the tour concluded. For more information visit http://www.nat.is/Museums/reykjavik_arbaejarsafn.htm.

I had the opportunity to ask many questions, feeling much richer about Icelandic culture and way of living.  I had mentioned to the guide that we have a similar open air museum called “Norstead – Viking Village & Port of Trade”. During summer, one can visit L’Anse aux Meadows and live like a viking. Maybe we can create a network of Norse sites?

I was able to sit in the Chieftain’s chair, hold his sword and drink mead. Visit http://www.norstead.com for more information. I’ve been to this site many times and so have thousands of others.

You too can find your route to the Vikings on the Great Northern Peninsula, Newfoundland & Labrador just minutes from North America’s only authentic Viking site, L’Anse Aux Meadows World UNESCO Site. A must see if visiting and learning our rural ways.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Our Historic Raleigh in Newfoundland (not North Carolina)

Hockey fans may be well aware of the Carolina Hurricane’s home base of Raleigh since 1997. However, that Raleigh is not to be confused with our Historic Raleigh near the very tip of the Great Northern Peninsula. Historic Raleigh is a tiny fishing village of less than 200, formerly known as Ha Ha Bay. A place to visit when you trek the Viking Trail Route 430 en route to L’Anse Aux Meadows World UNESCO Heritage Site.

On a summer visit to Raleigh one will see the beauty of Pistolet Bay - including the many wharves and stages, painted fishermen red scattered along the shoreline. The fishing activity in this Town has been in decline since the cod morotorium of 1992 and so is the population with the closure of the school in 2007. We’re continuing to lobby for a cellular tower in the region to service Cook’s Harbour, Raleigh, St. Lunaire-Griquet, L’Anse Aux Meadows and surrounding communities and waterways. However, there are bright spots for those wishing to get-a-way from it all.

For the avid camper, Pistolet Bay has a well-maintained Provincial Park just outside the Town. As well, there are efficiency units, cabins and fishing rooms one can overnight once in Raleigh. Tours can be arranged to understand more about the fishing and culture of the area. A visit to Raleigh will not be complete without a stop at Taylor’s Carvings where 3rd and 4th generation carvers display their unique skill set.

For the nature lover – one must visit the Burnt Cape Ecological Reserve. The area boasts several species of plants found nowhere else on earth except Burnt Cape. There are three dozen rare plants surrounding the Cape. When in Raleigh you can watch passing icebergs, find fossils, spot wildlife and if your lucky, you may even get a boat ride! As well, in winter, Raleigh is an excellent location for ice fishing.

This tiny Town may be small in population, but it is full of authentic life experiences. Take some time to talk to the locals and if your lucky you may even get to share a story and cup of coffee with the dynamic Mayor.

Put Historic Raleigh, Newfoundland & Labrador on you list of places to visit when you make your plans to travel to the rock. You will not leave disappointed.

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Christopher Mitchelmore, MHA
The Straits-White Bay North

Bring Rural NL to Life on MHA’s 2012 Christmas Card

K-Grade 3 Students of The Straits-White Bay North are invited to submit drawings, paintings or photos for the MHA’s 2012 Christmas Card. The student’s name will be listed. Deadline is Monday, Oct. 24, 2012. See image for details.
 
This is a great opportunity to share  an image from your community, a tradition, landscape, event or thought around Christmas of Rural Newfoundland & Labrador. Will someone submit Christmas Mummering? A popcorn strung Christmas tree? Sledding on the old tobaggan or riding the old-fashioned snow mobile? We look forward to your creativity as we display the art at our public gallery. Please include name, grade and school with your submission.
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Christopher Mitchelmore, MHA
The Straits-White Bay North

Could the Harp be the Next Tourist Attraction?

 On September 17th, 2012 I had visited VIKIN Maritime Museum situated on the waterfront of the old harbour in Reykjavik, Iceland. It had impressive displays of boats, engines, gear and equipment. Exhibits outlines the process of drying cod-fish on flakes and lines, as well as the transition to on land processing of fresh and frozen product.

Maritime Museum – Reykjavik, Iceland

Beyond taking one through the life, household and culture of the fisher – history came to life with a depiction and video of the cod wars. A dock was designed to highlight important transportation links the waterways presented. This museum had a lot to offer its visitors and I was more than satisfied to pay the $8 admission. I did not realize when I bought entrance that I would also get a tour of the de-commissioned coastguard ship ODINN. It was an unexpected treat! The tour guide had studied history and was extremely knowledgeable of the subject matter and exhibited much interest in his work.

ODINN – De-commissioned Icelandic Coastguard Vessel

From on deck to below we toured got to see the sleeping quarters, engine room, galley and more.

We got to sit in the Captain’s Chair

I realized that in Newfoundland & Labrador with our rich and vibrant fishing history and dependency on the ocean that we do not have a dedicated Maritime Museum of this nature. We have some elements of fishing villages in the Town of Raleigh, Broom Point in Gros Morne National Park has an interpretative fishing exhibit, there are other museums with elements of the fishery, Maritime Archives at Memorial and of course The Rooms. We may have an untapped opportunity to present something similar to this offering. The announced decommissioning of the Canadian Coastguard vessel the Harp may allow for tours in the Town of St. Anthony or other port.

Why not consider the Harp as the next tourist attraction?

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Christopher Mitchelmore, MHA
The Straits-White Bay North
 

Even with Grey Skies Gros Morne National Park is a Gem of the Great Northern Pen

Even when skies are grey, Gros Morne National Park is a gem to drive on the Great Northern Peninsula.

It never ceases to amaze me – the natural beauty of this Provincial wonder, that attracts 180,000+ people annually to visit  this place. The reflection of the rock onto the glazed body of water is to be embraced with a warm smile.

I always spend some time at the National Park – there are many walking/hiking trails and an array of outdoor activities that include a Boat Tour of Western Arm Brook or kayaking in the heart of scenic Bonne Bay. Even the beginner can enjoy a cheap canoe rental at the KOA campground in Norris Point. I rented one for an hour for just $10.00.

No matter what age or interest, Gros Morne National Park is to be explored and experienced. After you have had your visit, be sure to head North for several days and it would also be a treat to add Labrador to your journey.

The Great Northern Peninsula awaits, whatever the season you choose to dig in and enjoy our nature, culture and lifestyle!

Live Rural NL -

Christopher Mitchelmore, MHA
The Straits-White Bay North

 

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