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It’s All About Regional Marketing…
In 2010, my mom and I traveled to Ireland. We rented a car and went from Cork-Kinsale-Killarney-Galway-Sligo-Belfast-Giant’s Causeway-Dublin-Kilkenny-Waterford-Wexford-London. Cork is Ireland’s second largest city (about the size of St. John’s, NL), however, just a short distance away is Kinsale, a small town that is known for its food culture. With 2,257 people it is about the size of St. Anthony on the Great Northern Peninsula. The regional marketing had us take the drive to the neighbouring community. It was an experience!
The Provincial Government has cut its marketing budget by 25%. Despite winning 183 awards and being internationally recognized, the market for the International, out-of-province and local market is highly competitive and stakeholders will have to do more to market their business to maintain their bottom lines. I believe it’s all about regional marketing, let’s pool our resources and develop vacation guides, business directory, updates, mini-sites and more in a modern Viking Trail Tourism website.
Check out how Kinsale market’s itself: http://kinsale.ie/.
The Great Northern Peninsula has many reasons for which one must visit. Here is a short-list:
- Gros Morne National Park, WORLD UNESCO Site – home to the Table Lands and 155,000 visitors annually.
- L’Anse aux Meadows, WORLD UNESCO Site – more than 1,000 years ago, the Vikings were the first Europeans to re-discover North America. The only authenticated North American viking site. Nearby, Norstead Viking Village & Port of Trade is home to the replica viking ship, the Snorri. Wonderful cuisine en route: The Daily Catch, Northern Delight, Snow’s Take-out and The Norseman Restaurant.
- Community of 50 Centuries, Bird Cove – for more than 5,000 the Maritime Archaic Indians, Paleo-Eskimo, Gros-Water Eskimo and recent Indians. As well, a Basque presence and Captain James Cook cairn. Port au Choix National Historic Site has unique interpretation of archaeology and history.
- The French Shore (Petit Nord) – Conche’s Interpretation Centre is home to a 222 ft tapestry depicting the French history, the Granchain Exhibit is found in St. Lunaire-Griquet
- Grenfell Historic Properties - highlights the legendary Sir Doctor Wilfred Grenfell, his International Association, residence and his economic development through the co-operative process. Grenfell Historical Foundation and Handicrafts remain an integral part of the continuing story. Grenfell Memorial Co-op is the Newfoundland & Labrador’s oldest consumer co-op. Nearby are the Jordi Bonet Murals, Northland Discovery Boat Tours, Polar Bear Exhibit & Fishing Point Park.
- Burnt Cape Ecological Reserve - home to more than 300 plants, 30 of which are rare and one Burnt Cape cinquefoil, which the Great Northern Peninsula is the only place in the world where this species grows. Raleigh is also home to a fishing village and carving shop.
- Leifsbudir – The Great Viking Feast is the only sod restaurant in North America, built into the rock of Fishing Point, St. Anthony
- GNP Craft Producers – a unique gift shop that makes seal skin products and shares the history of seal skin boot making. In nearby Flower’s Cove one will find “Seal Skin” boot church. The community is also home to thrombolites (existing on just a few places on earth).
- Deep Cove Winter Housing Site - a National Historic Site is an open air museum which highlights the way of life residents experienced in both summer and winter living. It is south of Anchor Point which is home to the peninsula’s oldest consecrated cemetery.
- Torrent River Salmon Interpretation Centre - the Interpretation centre in Hawke’s Bay is a must for the salmon enthusiast. Beyond the mighty Torrent, many salmon rivers exist in Main Brook. Roddickton-Bide Arm is a great place to also participate in recreational hunting and fishing, it is home to the natural Underground Salmon Pool.
An array of walking trails, nature, wildlife, icebergs, whales, recreational hunting and fishing, picturesque outport communities, attractions, shops, restaurants, crafts, festivals, events, local culture and heritage and people who will make any visit a treasured experience on the Great Northern Peninsula. We make need to take a page out of Kinsale’s book, and work as a region to pool our marketing resources and create a more dynamic on-line presence that takes in our region’s unique offerings!
Experience the Great Northern Peninsula & start planning your vacation today!
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- What a view today on the Great Northern Peninsula… (liveruralnl.com)
- Inspired by our Lifestyle & Fishing Heritage (liveruralnl.com)
- Fishing Remains Our Mainstay (liveruralnl.com)
Marketing Outport Newfoundland & Labrador
Newfoundland & Labrador has marketed ‘outport’ or rural parts of the province in its award-winning tourism ad campaigns.
Innovative rural companies like Auk Island Winery in Twillingate are continuing to add flavour to the tourism experience. Newfoundland & Labrador takes pride in its unique local berries, such as patridgeberry, bakeapples, squashberries, as well as our very own Screech Rum. This company typically makes berry wines and sells quintessentially on Newfoundlandia.
I have tried bottles that are called, “Moose Juice”, “Krooked Cod”, “Jellybean Row” and “Funky Puffin”. I believe part of my purchasing of this product is curiosity, but primarily to support a local business that prides itself in all things Newfoundland & Labrador.

The imagery on Outport Wine, which includes an iceberg, outport boats and fishing rooms. The splash of Screech just adds to the authenticity and certainly begins the storytelling process.
This season I hope to tour Auk Island Winery and taste many other wines they have produced in various shapes and sizes. Let’s keep being creative and expand the rural economy and our visitor experiences as we celebrate traditional and modern-day outports.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthConche, Newfoundland & Labrador on a Winter’s Day
Conche, Newfoundland & Labrador is a Town of the Great Northern Peninsula that is tagged as “The Beauty Spot of the North”. It like Fogo Island, should be one of the Top 10 Destinations to visit in the World – rich in culture, vernacular architecture, French history and overflowing with local knowledge. This place does exist, so add it to your vacation in 2013!
The view from the cove on a winter’s day can be enchanting…
Conche is also a vibrant fishing community, with a number of small boat fishers and those harvesting shellfish. An active fish plant still is seeking employees based on advertisements in the local paper. What a wonderful community to be able to earn a living. Why not consider putting in an application at Conche Seafoods Ltd?
What a great view of Lar’s Place in the photo below:
This wharf depicted below is a pleasure to view. It has since been updated with new lines as it continued to survive elements. The Newfoundland Flag has nearly been weathered away. Don’t despair though, from walking trails, snowmobiling and interactions with local Conchers will make the visit in winter well-worth the trip.
If you cannot make a winter’s visit to Conche, NL, then drop by in summer. This Town is at the Heart of the French Shore (www.frenchshore.com) and 2013 is 300 years after the signing of the Treaty of Utrecht. It has North America’s only 222 ft tapestry on Jacobian-linen, make by local women depicting the culture, heritage and history on the French Shore and was designed by artist J.C. Roy. As well, July 25 -August 1, 2013 is Conche Come Home Year Celebration. It is not to be missed!
Newfoundland & Labrador Government must commit, develop a plan to pave Route 434 to Conche. It is a 17.6 KM gravel road that has received millions in realignment a few years ago. Without the hardtop, that invest is eroding down to the bedrock.
Despite a gravel road, this Town is a destination – a must visit! While on the Great Northern Peninsula East, check out communities of Englee, Roddickton, Bide Arm, Main Brook, Croque & St. Julien’s-Grandois – you simply could not be disappointed. Experience the many wonders the Great Northern Peninsula has to offer.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- “Here’s to Great Ideas, Great Experiences and a Great Friendship” – 2013 (liveruralnl.com)
- There’s Giant Cod Fish Out There… (liveruralnl.com)
Tourism tips from Copenhagen
I had visited Aarhus, Denmark, in 2007. Being the second largest city, the influx of young people and students pursuing education make it a natural place for cultural activities and meetings spaces, which include cafes, theatres, museums, social spaces, concerts and festivals. Additionally, it has a history of Viking culture dating back to the 7th Century. I live near L’Anse Aux Meadows World UNESCO Heritage Site where the Vikings were the first known Europeans to re-discover North America more than 1,000 years ago (Read more at Parks Canada www.pc.gc.ca/eng/lhn-nhs/nl/meadows/index.aspx). Therefore, I was interested in visiting the Viking Museum, which was in a small room in the basement of a financial institution. The city had much to offer, so much that I planned a vacation to return to Europe in 2012 that incorporated this country and Iceland as I pursued some further exploration of the Viking.
A weekend in Copenhagen with a Swiss and Swede proved to be quite exciting, from walking the waterfront to riding the world’s oldest roller coaster in Tivoli, it was more than memorable. I’ve selected a few images, which I thought would get the movers and shakers of the Great Northern Peninsula thinking of new ways to share our unique experiences.
A walk through a park incorporated a number of notable figures. It was interesting to see the bar code by the statue’s nameplate, highlighting a simple scan of a tablet or mobile device would link to a website with more information about the attraction, history and artist. This use of technology is adaptive and tapping into the new wave of tourist. Websites can list additional information and can be translated in many languages, which is far more limiting with storyboards and panels. However, you need to have basic telecommunications infrastructure to fully utilize this marketing initiative.
Just across the courtyard at the castle, prior to entering there was a sign. It notes, “if you have a similar 2-D scanner you can scan your way through the castle, or explore just a little bit more. Throughout the castle are stickers, that reveal a small story.”
The Town of St. Anthony in partnership with Grenfell Historic Properties may want to consider adopting this technology given the number of tourists and good cellular coverage. Additionally, Parks Canada’s L’Anse aux Meadows World UNESCO Site and Norstead – Viking Village & Port of Trade would also benefit, yet they have less desirable or nil cellular coverage.
On the waterfront there is a Speakers Corner set up. This is a simple offering, but certainly one of which we stopped and delivered compelling speeches on issues. There is an Agree section and a Disagree section where people can stand. It may be fun to take a minute or two with friends or group of passer-bys. Whatever the case, this simple addition is a photo-op waiting to happen.
The iconic 4 foot little Mermaid statue is nearly 100 years old and a relative long walk from city centre. Yet, a place tourists flock to get a snap. A simple statue has created economic spin-offs that have local venders, buskers selling miniatures, postcards and another reason to visit. Manneken Pis is another small iconic statue of a little boy urinating into a fountain in Brussels, Belgium. The statue gets dressed in costumes several times a week. While in Brussels in 2007 I paid admission to the museum which is home to the hundreds of past articles of clothing inspired by countries all over the world he has worn. The Canadian outfit was past Montreal Canadians hockey attire. If we get creative we can develop unique economic spin-offs. People may want to purchase a souvenir of this small statue wearing their countries clothing or begin a collection of their own.
Volkswagen hosted a two person racing competition in the street. There were line-ups of people wanting to participate. The business community can sponsor an event, get involved to promote their products and services.
Every place I visit, either large or small has a unique offering. I get inspired by visiting new places, talking with new people and encourage you to do the same. The Great Northern Peninsula has a unique product – if you choose to visit, you surely will take away memories that last a lifetime.
Live Rural NL -
Christopher Mitchelmore, MHA The Straits-White Bay NorthRelated articles
- Our Historic Raleigh in Newfoundland (not North Carolina) (liveruralnl.com)
- Marketing Rural Newfoundland & Labrador & the VTTA (liveruralnl.com)
- Jelly Bean Row – Denmark (liveruralnl.com)
Gros Morne Theatre Festival Opens May 26, 2011
The Gros Morne Theatre Festival will commence on Thursday, May 26, 2011 and continue daily throughout the summer with its final show on Saturday, September 17, 2011.
Positive word of mouth from friends and colleagues that had seen a show was more than encouraging. I decided to make extra effort in 2010 to ensure I made this a priority. I attended the dinner theatre, “Sinking of the S. S. Ethie” with a friend from Montreal, QC at a rate of $45.00. It was certainly worth it. Two plus hours of entertainment by talented and professional actors/actresses working for Theatre Newfoundland & Labrador, as well as, pan-fried cod and all the fixing served by those on stage during their intermission. We enjoyed the show enough to buy tickets for the double feature, “A Double Axe Murder”. This play is based on a murder mystery of the area in the 1800s. Very intriguing.
Being a local, I heard pieces of the story and previously visited the site of shipwreck as a young boy with my father. It is funny the things you sometimes remember, but beyond the rusty remains of the Ethie there was an abundance of very smooth and colourful round rocks. I picked one of my favourites and brought it back to the cabin at Sally’s Cove.
If you would like some wonderful entertainment, check out the shows at Gros Morne Theatre Festival, Cow Head.
This year the shows are:
- Ed & Ed’s B&B – Comedy
- Neddy Norris Night – Cabaret
- Winter – Drama
- Stones in His Pockets – Comedy
- Tempting Providence – Drama
- Sinking of the S.S. Ethie – Dinner Theatre
- The Oracle of Gros Morne – Drama/Comedy
There will also be workshops and special events throughout the season. I am looking forward to getting to see Tempting Providence and others throughout the summer season.
For more information or reservations visit www.theatrenewfoundland.com or call toll-free 1-877-243-2899.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- 5th Annual Trails, Tales and Tunes Festival Officially Opens Today (liveruralnl.com)
- Sandy Beaches at Norris Point, Gros Morne National Park (liveruralnl.com)
- Scenic Gros Morne National Park (liveruralnl.com)
Million Dollar View w/Product & Service to Match

- Neddie’s Harbour Inn & Fine Dining Restaurant
On May 11, 2011, I had the opportunity to drop by Neddie’s Harbour Inn & Restaurant. I had heard so many wonderful things about the food at the restaurant. Listed on the door were three stickers, Where to Eat Canada 2008, 2009, 2010. This seal of approval from the food critique validates the quality and experience one may attain when dining at the restaurant with the million dollar view. Last year, I tried to get a reservation but could not wait the several hours for a table. I will try again this year, but be sure to book in advance (table #3 if possible).
The business was opening for the Fifth Annual Trails, Tales & Tunes Festival (www.trailstalestunes.ca); however, the front desk employee greeted us with a smile and was more than happy to give myself and a colleague a full tour of the property. We were taken into multiple rooms, which are breathtaking. The linens were rich bright whites, with the proprietor’s own special piece of art attached. The color palette is used throughout the inn. The views from each room is a little different, the blinds offer the ability of privacy and still maintain a view. There are comfortable chairs, lots of space and splendid decor that creates a happy space. The vessel sinks in the bathroom is also a nice touch.

- Guest Room at Neddie’s Harbour Inn
The 15 rooms have bright solid wooden doors with nice trim. Each room is named for different communities or places in and around the local area, engraved in a wooden plate. Each room has wired and wireless internet and comes with a unique breakfast offering. Amenities include a fitness centre, infrared sauna & whirlpool (booked by room for additional privacy). There is a common sun room with a bar, musical instruments, reading material, games and licensed patio – all overlooking the water and mountains.
The accommodation also has 4 houses in Norris Point that is available for rent.
A walk around the outside of the property gives you a view of the rock garden, the water, mountains, tablelands and rural living. If you need to take a break, they have an incredible rock picnic table. I can only imagine the beautiful sunsets at this location.
Thank you to J. for providing the incredible tour. It is evident the Joy you take in your jobs. As well, to the owners and other employees that make this business offering available to your patrons. It truly is a wonderful gem, nestled at the heart of Gros Morne National Park.
If you would like more information, please feel free to visit their website at www.theinn.ca
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- 5th Annual Trails, Tales and Tunes Festival Officially Opens Today (liveruralnl.com)
- Scenic Gros Morne National Park (liveruralnl.com)
- Sandy Beaches at Norris Point, Gros Morne National Park (liveruralnl.com)
5th Annual Trails, Tales and Tunes Festival Officially Opens Today
To be in Norris Point today, would be one filled with a fury of activities, marking the start of the 5th Annual Trails, Tales and Tunes Festival which will run until Sunday, May 29, 2011.
For those with a sense of adventure this morning, they had the opportunity to take a hike to the top of the Tablelands (World UNESCO Heritage Site at Gros Morne National Park) under the care of trained staff of Gros Morne Adventures. This started at 9:00 AM and will last until about 5:00 PM for a fee of $50.00. However, there is something for everyone on their schedule from Yoga, Boat Tours, Music, Parades, Theatre, Food and Nightly Entertainment.
Check out the schedule for yourself by clicking here or visiting www.trailstalestunes.ca
This is a remarkable success story. A collective group from the Town, non-profits, organizations, business, artists, volunteers and others are involved to provide a unique offering of outdoor walks and hikes, talented local musicians, artists and storytellers, workshops and other activities. This truly is the kick-off to the summer tourism season and a means to extend the service offering on the shoulder season.
As a frequent traveller, I tend to try to visit places outside of peak tourist season as the crowds are generally less, prices are lower and you get an opportunity to meet more locals. Gros Morne National Park gets around 180,000 visitors each year, with scheduled events and entertainment throughout the peak tourism season. When you have a strong product, it is important to try to broaden the season. Trails, Tales and Tunes is able to bring out the locals and those travellers on the fringe. They may come early and they may even come back throughout summer or at the end of the season. It is wise to have this festival at the beginning of the season, as there are a number of other festivals, activities and events that make for a competitive market within regions and across the province of Newfoundland & Labrador.
On Wednesday, May 11, 2011, I had the opportunity to speak with a number of operators and most were preparing for the season – ensuring they would be open for the festival this weekend. There was much enthusiasm in the air and I only hope that funnels throughout the regions to have a strong tourism season for Rural Newfoundland & Labrador.
So if you can, take in a day, two or more of this festival. I’ll be in the area on Wednesday, May 18th to check out some of the activity and maybe again on May 20th. I would like to extend a warm thank you to all those involved, as you continue to do truly amazing work.
Live Rural NL -
Christopher C. Mitchelmore
Related articles
- Sandy Beaches at Norris Point, Gros Morne National Park (liveruralnl.com)
- Scenic Gros Morne National Park (liveruralnl.com)
Scenic Gros Morne National Park

- A view of Norris Point, Gros Morne National Park
There is always a scenic photo to be taken when you visit Gros Morne National Park. These are some from my March 21, 2011 visit. The view of the bay is breathtaking. The little wharves represent the imporance of fishing to the local economy. Although, the tourism industry has grown immensely attracting more than 180,000 visitors annually, the fishing industry is a mainstay for many families.
Related Articles
- Sandy Beaches at Norris Point, Gros Morne National Park (liveruralnl.com)
CNA: Heritage Training Available at Plum Point
Tourism Related Training Plum Point Flyer Print March 2011[1]
The link above is a flyer for a heritage training course to be offered in the region. It can be of value to individuals working in the tourism industry and businesses employing people.
This session would be of great value to interpreters at tourism attractions.
If you need more information please contact Joan Kinden or the St. Anthony Campus of CNA.
Step Back in Time…1621
On August 16, 2010…I finally traversed the Irish Loop on the Avalon Peninsula of Newfoundland after years of saying I would visit. Well, to all you readers it was well worth the wait! The 316 KM road links the capital, St. Johns to the “southern shore” which is predominantly descended from Irish roots and back again. For those of you who can remember, the Government ran cheesy tourism ads that went something like “come to the Irish Loop…Whales and Birds Galore….something, something, something explore” It was forever played on our independently owned NTV channel, “coined Canada’s superstation”. The tourism ads have greatly improved, especially depicting the scenic beauty of the Irish Loop. Visit the follow Youtube video at the following link: http://www.youtube.com/watch?v=2aRFuguc7bk.
We stopped at scenic Ferryland. It has incredible heritage structures, beautiful landscapes, historic cemetery, stone church and its own colony. Ferryland was formerly the “Province of Avalon”. A place that is the first permanent settlement and founded by Sir George Calvert. I read about him in a Newfoundland History course during my last semester at Memorial University. He was later titled “Lord Baltimore”. After spending one winter in what is now Ferryland, he returned to Britain and left hired help (the first settlers, commonly referred to as “planters”). These planters began what is most likely the oldest continuously occupied village in British North America. For those who know me, they know how patriotic I am when it comes to my province of Newfoundland & Labrador. I often get the opportunity to educate people about the oldest street in North America, the most easterly point in North America, George Street (most bars, pubs & clubs per sq. ft/capita in North America), only province to land a space shuttle, have four flags, have its own set of encyclopedias, its own dictionary and of course, the oldest English settlement in North America.
As a freelance “journalist”
, I was given a remarkable tour. It started with a short video, followed by artifacts and interpretative panels. Next a guide provided an interpretative tour. It was very windy, but that can be typical in Newfoundland. We started at the outside herb garden, which was very informative. Apparently, “apple mint” was an early form of deodorant. Our tour continued with a stop at the Gentleman’s garden before entering the area that is known as the Colony of Avalon. The start consists of a 400 ft cobblestone street, which we were able to walk later in the tour.
We were offered the option to take a rest at one of the benches (refer to image on the left). The guide said, she would not judge us. I love the sense of humour we have in this lovely province. As we continued the tour we were able to see the remains of the forge, Lord Baltimore’s mansion-house, other dwellings, as well as the archeologists continuing to excavate the site and uncover more evidence of the past. It was noted that more than 1 Million artifacts have been unearthed and catalogued over the past 20 years. We had the opportunity to visit the conservation laboratory at the end of the tour.
This Colony has a history and is plagued with drama. Baltimore left for the United States. In 1638, Sir David Kirke, his wife Lady Sarah Kirke and their family took up residence in Baltimore’s mansion-house. This settlement became known as the “Pool Plantation” and took on a more business-like role. Tavern licences were sold and Kirke developed a prosperous fishing mercantile business. Unfortunately for him, he did not pay his taxes and was jailed in England. The settlement was disputed among the two families as to who had ownership for years. Eventually, Lady Sarah Kirke took over the enterprise and began most likely North America’s first successful female entrepreneur (another first)! The settlement prospered until its destruction by the French in 1696.
Newfoundland & Labrador’s history books show constant political battles, which led to frequent wars among the English and French over land ownership. This is why the oldest settlement in North America & the youngest province in Canada has very little structures that are more than 100 years. As most structures older than a century were victims of fires. However, what remains continues to be part of our living history.
The tour ended with a visit to the 17th century Reproduction Kitchen. My advice is not to end the tour early, as this is worth the visit. It gives a good reflection of the everyday lives, hardships and even some luxuries of the early colonists.
There is a unique history, Beothuk Indians, early European fishermen from France, Spain, Portugal, Britanny, Euskal and West England are all part of this unique history. If you would like more information, visit: http://www.colonyofavalon.ca/
I will be posting more images on the Facebook Group, “Live Rural NL”.
The Colony of Avalon is another place one can experience something rural – CCM.



























