Deer Lake Regional Airport is the gateway for visitors travelling the Great Northern Peninsula. This summer was record-breaking registering more than 40,000 passengers in both July and August. Last year more than 300,000 passengers passed through Deer Lake Airport earning it the record of the 4th busiest airport in Atlantic Canada.
While waiting for my bags at the carousel, I peered up at the wall and was pleased to see Parks Canada advertising L’Anse aux Meadows National Historic Site. It got me thinking about how airports are gateways to promote local business and the tourism industry. We need to move past static signage and use more dynamic means of promotion – interactive screens.
In the 21st century we have the ability to utilize technology and what better place than when waiting for baggage to come, sometimes 15-30 minutes of a captured market. Deer Lake Airport could have five large screens promoting distinctly the five economic regions: Tip of Great Northern Peninsula, Gros Morne National Park area, Corner Brook/HV, Stephenville & Port au Port, and the Southwest Coast. This was a message I relayed to Jamie Schwartz, CEO of Deer Lake Airport.
This is an opportunity to promote business, local attractions, events and images of landscapes and natural areas via short clips or imagery. This is what visitors really want. A partnership should be struck with Department of Tourism, Culture & Recreation; Department of Innovation, Business & Rural Development; Airport Authority; Western DMO and local industry stakeholders to add technology and pilot a project.
The screens and other static displays should have bar codes to provide further information by using tablet or mobile devices. This is being pursued by many countries in Europe. If we want to grow the tourism industry, we as well need to get with the technological times.
We have so much potential to use our best assets to drive tourism, extend the stay of visitors and wanting them to come back for another stay before they even leave the airport on their current visit. These are simple matters that does not have a huge cost attached and the reward – significant.
Let’s reach Vision 2020 by 2018! It can be done if we put our creative ideas into actions.
Live Rural NL –Christopher Mitchelmore, MHA The Straits-White Bay North NDP Tourism, Culture & Recreation critic
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