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Marketing Outport Newfoundland & Labrador

Newfoundland & Labrador has marketed ‘outport’ or rural parts of the province in its award-winning tourism ad campaigns.

Innovative rural companies like Auk Island Winery in Twillingate are continuing to add flavour to the tourism experience. Newfoundland & Labrador takes pride in its unique local berries, such as patridgeberry, bakeapples, squashberries, as well as our very own Screech Rum. This company typically makes berry wines and sells quintessentially on Newfoundlandia.

I have tried bottles that are called, “Moose Juice”, “Krooked Cod”, “Jellybean Row” and “Funky Puffin”. I believe part of my purchasing of this product is curiosity, but primarily to support a local business that prides itself in all things Newfoundland & Labrador.

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The imagery on Outport Wine, which includes an iceberg, outport boats and fishing rooms. The splash of Screech just adds to the authenticity and certainly begins the storytelling process.

This season I hope to tour Auk Island Winery and taste many other wines they have produced in various shapes and sizes. Let’s keep being creative and expand the rural economy and our visitor experiences as we celebrate traditional and modern-day outports.

Live Rural NL –

Christopher Mitchelmore, MHA
The Straits-White Bay North
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