It’s All About Regional Marketing…

In 2010, my mom and I traveled to Ireland. We rented a car and went from Cork-Kinsale-Killarney-Galway-Sligo-Belfast-Giant’s Causeway-Dublin-Kilkenny-Waterford-Wexford-London. Cork is Ireland’s second largest city (about the size of St. John’s, NL), however, just a short distance away is Kinsale, a small town that is known for its food culture. With 2,257 people it is about the size of St. Anthony on the Great Northern Peninsula. The regional marketing had us take the drive to the neighbouring community. It was an experience!

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The Provincial Government has cut its marketing budget by 25%. Despite winning 183 awards and being internationally recognized, the market for the International, out-of-province and local market is highly competitive and stakeholders will have to do more to market their business to maintain their bottom lines. I believe it’s all about regional marketing, let’s pool our resources and develop vacation guides, business directory, updates, mini-sites and more in a modern Viking Trail Tourism website.

Check out how Kinsale market’s itself: http://kinsale.ie/.

The Great Northern Peninsula has many reasons for which one must visit. Here is a short-list:

  • Gros Morne National Park, WORLD UNESCO Site – home to the Table Lands and 155,000 visitors annually.
  • L’Anse aux Meadows, WORLD UNESCO Site – more than 1,000 years ago, the Vikings were the first Europeans to re-discover North America. The only authenticated North American viking site. Nearby, Norstead Viking Village & Port of Trade is home to the replica viking ship, the Snorri. Wonderful cuisine en route: The Daily Catch, Northern Delight, Snow’s Take-out and The Norseman Restaurant.
  • Community of 50 Centuries, Bird Cove – for more than 5,000 the Maritime Archaic Indians, Paleo-Eskimo, Gros-Water Eskimo and recent Indians. As well, a Basque presence and Captain James Cook cairn. Port au Choix National Historic Site has unique interpretation of archaeology and history.
  • The French Shore (Petit Nord) – Conche’s Interpretation Centre is home to a 222 ft tapestry depicting the French history, the Granchain Exhibit is found in St. Lunaire-Griquet
  • Grenfell Historic Properties – highlights the legendary Sir Doctor Wilfred Grenfell, his International Association, residence and his economic development through the co-operative process. Grenfell Historical Foundation and Handicrafts remain an integral part of the continuing story. Grenfell Memorial Co-op is the Newfoundland & Labrador’s oldest consumer co-op. Nearby are the Jordi Bonet Murals, Northland Discovery Boat Tours, Polar Bear Exhibit & Fishing Point Park.
  • Burnt Cape Ecological Reserve – home to more than 300 plants, 30 of which are rare and one Burnt Cape cinquefoil, which the Great Northern Peninsula is the only place in the world where this species grows. Raleigh is also home to a fishing village and carving shop.
  • Leifsbudir – The Great Viking Feast is the only sod restaurant in North America, built into the rock of Fishing Point, St. Anthony
  • GNP Craft Producers – a unique gift shop that makes seal skin products and shares the history of seal skin boot making. In nearby Flower’s Cove one will find “Seal Skin” boot church. The community is also home to thrombolites (existing on just a few places on earth).
  • Deep Cove Winter Housing Site – a National Historic Site is an open air museum which highlights the way of life residents experienced in both summer and winter living. It is south of Anchor Point which is home to the peninsula’s oldest consecrated cemetery.
  • Torrent River Salmon Interpretation Centre – the Interpretation centre in Hawke’s Bay is a must for the salmon enthusiast. Beyond the mighty Torrent, many salmon rivers exist in Main Brook. Roddickton-Bide Arm is a great place to also participate in recreational hunting and fishing, it is home to the natural Underground Salmon Pool.

An array of walking trails, nature, wildlife, icebergs, whales, recreational hunting and fishing, picturesque outport communities, attractions, shops, restaurants,  crafts, festivals, events,  local culture and heritage and people who will make any visit a treasured experience on the Great Northern Peninsula. We make need to take a page out of Kinsale’s book, and work as a region to pool our marketing resources and create a more dynamic on-line presence that takes in our region’s unique offerings!

Experience the Great Northern Peninsula & start planning your vacation today!

Live Rural NL –

Christopher Mitchelmore, MHA
The Straits-White Bay North

About Live Rural NL

I am a youth living in rural Newfoundland & Labrador that will share stories of culture, tradition, heritage, business, travel, geography and other posts relating to any rural. I completed a Bachelor of Commerce Hons. (Coop) degree from Memorial University of Newfoundland & Labrador. I currently live and work on the Great Northern Peninsula, where I was born and raised. However, I have lived and worked internationally and travelled to more than 30 countries around the globe. On October 11, 2011 I was elected the youngest Member to Represent the people of the Straits -White Bay North in the Provincial Legislature of Newfoundland & Labrador.

Posted on April 6, 2013, in Art, Business, Community Economic Development, Cuisine, Heritage, History, Landscapes/Geography, Vacations and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Love it all but do not forget the magical “Arches,” with its spectacular geology and great selection of beautiful wild flowers and birds. Even the beach rocks are special there. Where else can you climb in such a place or sit and appreciate the little waves through the Arches? Joan

  2. Hi Joan! Thanks for the comment. I picked a short-list of just 10. There are hundreds of other attractions. I agree, The Arches is something truly magical, quite the unique formation. I look forward to writing about them in a post after visiting again this summer.

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