25 years for many of us is a lifetime committed to serving the public. For my entrepreneurial aunt, well she’s been self-employed in the food service business for nearly 40 years. That is a milestone for any business owner.
Long before the L&E Restaurant moved to its new location in 1988, owner Linda Rose was serving up chicken and chips from her former business, Rose’s Snack Bar. The move was contemplated as a new high school was being built on Route 430 to replace the aging one in Flower’s Cove. The new location, adjacent to Consumer’s Pharmachoice, Brook’s Boutique & NL Liquor Express has driven traffic to this business over the years.
She is a fully licensed restaurant, with a broad menu offering that goes well beyond the original chicken and chips, burgers and hotdogs to include a variety of seafood dishes, soups, sandwiches, salads, turkey, beef, breakfast and other dishes. She also has soft serves, ice creams, sundaes and a variety of coffees.
I’ve been eating treats at L&E for as long as I can ever remember. This past Wednesday, I dropped by for a feed of chicken & poutine. It was more-ish! After the meal, I gave my Aunt a certificate recognizing her 25 year business milestone and wished I could have been there on the anniversary. She told me, it was quite a busy day, with an in-flux of customers as she had a giant cake and offered 25% off all purchases for the day.
She recognizes the importance of giving back to her customers and community, from customer appreciation day to donating to a local event. Before I left, I was reminded about the 50-50 draw to support the Straits Regional Volunteer Fire Department.
The restaurant has changed a little over the years, from softer color tones, the addition of a fish tank to a gallery of folk art painted by her talented son, Danny Rose. His art work is not only displayed at L&E but in many homes throughout the region, province, country and beyond. It is great to see the passion of entrepreneurship and love for rural Newfoundland & Labrador that exists within our family. However, some things will never change – like the red chairs, the nostalgic jukebox or the atmosphere created by local people loving the food and joining the conversations in one of our social spaces on the Great Northern Peninsula.
Congratulations on 25 years L&E Restaurant! Let’s hope to see many more, as this place has been a local fixture in the region.
Live Rural NL –
Christopher Mitchelmore, MHA The Straits-White Bay North
Congrations to L&E, I love going there, the staff and owner are so nice and always happy of your arrival. Thank You Linda for providing this service in our community. You have a beautiful place to eat, you learned about Marketing and eating long before anyone realized that red is the colour that makes you want to eat more. Have a great year! Barb & Randy