Wi-fi is certainly a must for today’s traveler. We are more connected than ever. If we are not providing such connectivity, not only are we impacting the experience of the current visitor, we are losing a valuable marketing tool to promote our region to gain new visitors and also encourage repeat visits.

This past summer, when I visited Olbia on the island of Sardinia, Italy I took the bus to the shopping centre on the outskirts of Town. This mall called “auchan” had designated “Wi-fi Area Gratuito” (free wifi hot spots) clearly designated to sit and connect. I was greatly impressed and stopped to use this added service.

Additionally, the sign had a bar code to scan which notes the arrival of the app outlining the shops and service offering at the shopping centre. As society becomes more and more connected, we need to also move in that direction where we use technology.

I departed from Deer Lake Regional Airport. It offers free wi-fi, which is very important to me as a traveller. I would like to see free (no log-in) wi-fi at all airports in Newfoundland & Labrador and more public spaces.

Some of our local businesses on the Great Northern Peninsula have implemented such an offering. I remember this summer in Conche, a community without cellular coverage,  provided me the opportunity to use free wi-fi at the Bits n’ Pieces Cafe or The French Shore Interpretation Centre as a means to stay connected and promote the region. As well, a  recent sign clearly marked that the Daily Catch Restaurant in St. Lunaire-Griquet also offers this free service. One of the early adopters of this free service was The Dark Tickle Company also in St. Lunaire-Griquet.

Regions that lack cellular coverage and have access to Broadband Internet especially are driven to provide such a free service to customers. However, even in cellular regions visitors are quite happy to switch to free wi-fi to reduce their data roaming usage, which comes with a high fee. I encourage businesses, Municipalities to adapt and create more wi-fi around their place of business and in public space as a means to increase the local and visitor experience on the Great Northern Peninsula. This is a low-cost step to ensuring we build stronger, more vibrant economies.

Live Rural NL –