Sometimes a Name Does Say It All – Paradise, NL

I have spent more than a year of my life living literally in Paradise. I had moved from 55  1/2 Bell’s Turn in The District of Virginia Waters to Paradise in the fall of 2005 as I continued my studies at Memorial University. I stayed in Paradise until December 2006, when I hopped across the pond and spent the next year of my life in Europe – working, studying, travelling and consuming culture. In 2008, I completed my last semester at Memorial University while living in Paradise, NL in the District of Mount Pearl North.

The Town at the time had a tag line “A Community in Progress”. Although, most likely true – with that type of tagline it was indefinitely selling itself short. I only noticed this sign on my past visit in 2011/12 that the sign illustrated a new brand for the Town.

Welcome to Town of Paradise “Our Name Says It All…”

My area of interest at Memorial was Marketing and I commend the Town of Paradise for capitalizing on its name and selling them in a more grown-up manner with much more to offer residents and visitors.

Although, I no longer live in the Town – I am living in my own Paradise. I am home and have been since 2009.

However, it is important to think about how your Town or Community is being portrayed by residents and travellers. How are you marketing? What are you doing to be placed on the map?

Live Rural NL –

Christopher Mitchelmore, MHA
The Straits-White Bay North

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